On September 19th, The Danang People's Committee launched the "Danang Smile Campaign", which is being implemented from September to December 2017.

With the message "Together for a civilized, friendly, and hospitable Da Nang", the campaign focuses on local government employees who are involved in customs, police, aviation and tourism sectors, plus staff at local restaurants and hotels, drivers, tour guides, and local residents. Besides, the campaign is part of a series of activities in preparation for the upcoming APEC Economic Leaders' Week (AELW) 2017 which is going to take place in the Danang in early November.