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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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CONSIDERABLE GROWTH IN FOREIGN TOURIST ARRIVALS TO DANANG IN 2017

According to Danang municipal Department of Tourism, the city has seen a significant growth in the number of foreign tourist arrivals in 2017.

It is estimated that the total number of visitors coming to Danang city has reached 6.6 million in 2017, rising by 19% compared to 2016 and achieving 104.8% of this year's target.

The total number of foreign visitor arrivals is expected to have increased 36.8% compared to 2016 to 2.3 million this year, achieving 114.7% of 2017's target. About 4.3 million domestic guests are predicted to have visited Danang in 2017, rising by 11.3% against 2016, obtaining 100.1% of this year's target.

Total tourism revenue was estimated at VND 19,403 billion, up by 20.6% year-on-year, achieving 104.9% of this year's target.

Danang also witnessed an impressive increase in tourist arrivals by air which stood at 1,580,300, risen by 74.4% compared to 2016 while by-car visitors via Laos and Thailand were estimated at 14,120. Cruise arrivals via Tien Sa port totalled 120,000 guests with 78 trips, an increase of 46% against 2016 and ship arrivals are predicted to have reached 355,000 guests, surged by 70.7% year-on-year.

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