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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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CULTURAL ENTERTAINMENTS LINK WITH ABG5

A wide range of interesting cultural activities took place in Da Nang to coincide with the 5th Asia Beach Games (ABG5) with intention to advertise the city's image to domestic and foreign tourists.

The Deputy Director of the city's Cultural Centre, Mr. Cao Tan Ngoc said that his unit is responsible for organising 'Bai Choi' (singing while acting as playing cards) performances, street parades of live music and dancing along a section of Tran Hung Dao street during ABG5.

He remarked "These activities are amongst the various fascinating cultural activities held periodically along both banks of the Han River.  However my centre has made great efforts to make them more attractive in order to effectively introduce our local cultural identity to our international friends".

In particular the street parade on 1 October between 8pm and 9.30pm introduced the 'ao dai' (Vietnamese traditional long dresses) and the 'khan dong' (turban), along with the costumes of ethnic groups in the northern mountainous areas, the highlands, and the southern region.  Also the traditional costumes of the participating countries at ABG5 were introduced.  During the event many different genres of music were covered, including valse, tango, rumba and disco.

The Director of the Nguyen Hien Dinh Tuong Theatre, Mr Tran Ngoc Tuan said ABG5 provided Danang with a chance to introduce the city's traditional arts including Tuong (classic drama) to international friends.

He remarked that various excerpts from famous Tuong plays performed by artistes from his theatre would be performed at the eastern end of the Han River Bridge on 2 October between 7.30pm and 9.00pm.  Most notably these Tuong excerpts would last longer than normal and they would highlight Viet Nam's historical values and praise the Vietnamese people for their patriotism.

In addition visitors was introduced to the Tuong mask drawing art and dress codes  and they were given the opportunity to have their photos taken in Tuong costumes which were available for rent at reasonable prices.

- from Da Nang Today -

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