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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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According to Danang Municipal Department of Tourism on February 19th, the city welcomed a total of 296,972 visitors during Tet holiday, rising by 14% compared to the same period last year.

International arrival achieved 132,079, up by 27.6% whilst remainders were domestic tourists, increasing to 5% year-on-year at 164,893.

According to Mr. Tran Chi Cuong, Deputy Director of Danang Tourism Department, most of domestic tourists were from Hanoi and Ho Chi Minh City.

Favorable weather condition during Tet holiday has contributed to the rise in domestic tourists and a majority of tourists started off their trip after the first day of the Lunar New Year.

The increase in the number of international tourists was mainly attributed to the timing of Tet holiday as it falls on the holiday season of neighboring markets such as Korea, China, Japan, etc and overseas Vietnamese.

Another reason for the growth in foreign tourists during Tet holiday was new direct international flight routes being exploited, including Incheon – Danang (Vietjet Air, EASTAR JET), Hongkong – Danang (Jetstar), Busan – Danang (T'way), Daegu – Danang (T'way, Air Busan), Osaka – Danang (Jetstar), Yang yang – Danang (Jetstar). Meanwhile, 89 more flights utilized has contributed to the increasing number of international tourist arrivals as well as enhanced the chance for Central Vietnam residents in general Danang citizens in particular to travel to neighbouring countries.

In particular, a total of 84 new hotels have been put into use in the city in a bid to satisfy the growing demand for accommodations over Tet.

Apart from offering attractive discount programmes, these accommodation establishments have treated their clients with a wide range of fascinating activities welcoming in the Lunar New Year such as traditional Vietnamese cuisine buffets; lion dance performances and lucky money giving.

Between 14 and 20 February, the city welcomed a total of 40,750 international air passengers from 269 flights, up 81.8% on last year.

The total number of in-house guests in the city reached 108,227, increasing 17% over the same period in 2017; Of which, international arrivals reached 69,568, an increase of 27.2%, domestic visitors reached 38,659 arrivals, rising by 2% year-on-year.

According to several local hotels, room bookings were mainly from the 2nd day to the 4th day of Tet holiday, thus the room capacity in most 3-5 star hotels from the 2nd day to the 4th day of the Lunar New Year reached 70 to 98% whilst the remaining days' average capacity was 50% - 60%.

The room capacity during the Lunar New Year for 4 to 5 star hotels was 75-80% while the average length of stay was 3.5 days.

-          From Dan Tri -

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