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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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On July 14th 2018, Danang Hotel Association organised the workshop "Danang Hotel Solutions 2018" at the National Assembly Lodge Danang, attended by more than 300 delegates including leaders of Danang Tourism Department, Danang Tourism Association, Sales & Marketing Managers and Purchasing Managers of 1-to-5-star hotels in Danang.

Mr. Nguyen Duc Quynh, Deputy Chairman for the steering committee of Danang Hotel Association, Deputy General Director of Furama Resort Danang and Mr. Nguyen Xuan Quang, Marketing Manager of Furama Resort, Furama Villas and Ariyana Convention Centre have shared practical solutions to some of the issues in the Business & Marketing sector in the tourism industry.

According to Mr. Nguyen Duc Quynh, Deputy Chairman for the steering committee of Danang Hotel Association: "The fast growth in lodging facilities together with the huge surge in the number of leisure and M.I.C.E travellers has required Danang to standardise its tourism services and develop towards a sustainable tourism industry."

Danang Hotel Association wishes through this event the hotel owners and managers should fully recognise their properties' investment and business effectiveness; be provided with latest hotel management products and services as well as utilise up-to-date technological and technical trends in the hotel market in order to modernise and differentiate in the management, operation and quality of customer service to meet the needs of both hotels and guests in the future.

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