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On September 19th, The Danang People's Committee launched the "Danang Smile Campaign", which is being implemented from September to December 2017.

With the message "Together for a civilized, friendly, and hospitable Da Nang", the campaign focuses on local government employees who are involved in customs, police, aviation and tourism sectors, plus staff at local restaurants and hotels, drivers, tour guides, and local residents. Besides, the campaign is part of a series of activities in preparation for the upcoming APEC Economic Leaders' Week (AELW) 2017 which is going to take place in the Danang in early November.

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On September 14th and 15th, 2017, Furama Resort Danang in conjunction with Ecolab Vietnam JSC – Vietnam's leading company in manufacturing and distribution of consumer goods - organized an extensive training course on Food Hygiene Systems for nearly 100 Kitchen and Stewarding staff.

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DANANG – VIETNAM’S MOST LIVEABLE CITY: ASIA INSTITUTE

The Asia institute of City Management (AiCM), which had commissioned a year-long study on Da Nang, recently announced that the budding coastal city is the most liveable place in Viet Nam.

The institute had commissioned the study to understand the development and challenges this city faces.

Unlike the larger metropolises of Ha Noi and Ho Chi Minh City, which have much older infrastructure, Da Nang has the advantage of starting afresh, a press release from the institute said.

The terms 'liveability' and 'vibrancy' are some of the mantras that city leaders continue to refer to in motivating and guiding the thinking of their city officials.

 

"There is a constant challenge in being able to achieve a balance of both. Da Nang is one of the fastest-growing cities in Viet Nam, and was identified in our 2004 assessment of innovative city leaders in Asia," the study said.

"It is this refreshing and innovative approach we wish to observe and comment about on this dynamic city," Shanmuga Retnam, ED of AiCM, said.

Da Nang, nestled between the more popular Hoi An and cultural Hue City, spans an area of 1,285 sq.km, with an estimated population of 1 million people in 2014, and aspires to reach 1.5 million people by 2020, and 2.5 million by 2030.

This is a qualitative perspective to focus on issues that are important to the people and contribute to their well-being.

The institute, operating as a social enterprise founded in Singapore, with representative presence in both Da Nang and Ha Noi, carried out a comprehensive qualitative and quantitative research with the private and public sector within the city.

Asia Institute of City Management deployed faculty on the ground to interview stakeholders from industry from the Da Nang Young Entrepreneurs' Association, the Hai Chau District Businesses' Association, the city's Hi-tech Park, and the municipal Socio-Economic Development Research Institute, in addition to the city's Business Incubators Centre, the World Bank, the UN Habitat, and the Da Nang University of Science and Technology.

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