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Da Nang launched the tourist season in 2018 on April 27 at the Bien Dong Park in the city's Son Tra peninsula with a programme of more than 20 activities, aiming to lure and entertain visitors to the coastal city.

Prominent among the events will be a Kayak racing competition, a kite contest and pavilions introducing Da Nang tourism information, sea cuisines, tour services and performance of sea sports. Music performances will also be organised every night.

A painting contest themed sea and islands will be held for children, together with various other activities.

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The number of tourists to the central coastal city of Da Nang reached more than 355,500 on holidays between April 28 and May 1, a year-on-year surge of 14.2 percent.

Of the total, there were over 101,600 foreigners and 253,900 domestic holiday-makers, up 20.2 percent and 12 percent respectively from the same time last year.

The majority of foreign visitors were from the Republic of Korea, Japan and China. They came to the city via direct flights.

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DANANG – VIETNAM’S MOST LIVEABLE CITY: ASIA INSTITUTE

The Asia institute of City Management (AiCM), which had commissioned a year-long study on Da Nang, recently announced that the budding coastal city is the most liveable place in Viet Nam.

The institute had commissioned the study to understand the development and challenges this city faces.

Unlike the larger metropolises of Ha Noi and Ho Chi Minh City, which have much older infrastructure, Da Nang has the advantage of starting afresh, a press release from the institute said.

The terms 'liveability' and 'vibrancy' are some of the mantras that city leaders continue to refer to in motivating and guiding the thinking of their city officials.

 

"There is a constant challenge in being able to achieve a balance of both. Da Nang is one of the fastest-growing cities in Viet Nam, and was identified in our 2004 assessment of innovative city leaders in Asia," the study said.

"It is this refreshing and innovative approach we wish to observe and comment about on this dynamic city," Shanmuga Retnam, ED of AiCM, said.

Da Nang, nestled between the more popular Hoi An and cultural Hue City, spans an area of 1,285 sq.km, with an estimated population of 1 million people in 2014, and aspires to reach 1.5 million people by 2020, and 2.5 million by 2030.

This is a qualitative perspective to focus on issues that are important to the people and contribute to their well-being.

The institute, operating as a social enterprise founded in Singapore, with representative presence in both Da Nang and Ha Noi, carried out a comprehensive qualitative and quantitative research with the private and public sector within the city.

Asia Institute of City Management deployed faculty on the ground to interview stakeholders from industry from the Da Nang Young Entrepreneurs' Association, the Hai Chau District Businesses' Association, the city's Hi-tech Park, and the municipal Socio-Economic Development Research Institute, in addition to the city's Business Incubators Centre, the World Bank, the UN Habitat, and the Da Nang University of Science and Technology.

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