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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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DANANG’S NEW ARIYANA CONVENTION CENTRE TO GET MORE ACCOMMODATION SUPPORT

Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

Although the Ariyana Convention Centre is part of a bigger complex with hotel accommodation, Nguyen said it – as well as the "warmer, boutique-style venue" International Convention Palace – is marketed as a "standalone venue to be used by any event coming to Danang with attendees staying anywhere in the destination".

However, there is no doubt that the 1,400-room Ariyana Beach Resort and Suite Danang, opening in two years' time, will be a more convenient accommodation option for delegates attending events at Ariyana Convention Centre. Guests will enjoy complimentary tram and shuttle bus rides between the hotel and convention centre, with the journey taking no more than a couple of minutes.

"Ariyana Beach Resort and Suite Danang will be geared towards business travellers, and is meant to support big events coming to Ariyana," Nguyen said, adding that next on the plans are upgrading works for Furama Resort Danang.

Meanwhile, efforts to sustain Ariyana Convention Centre's post-APEC meetings business momentum include participation in selected travel tradeshows such as IT&CMA and AIME, organisation of trade events that bring travel agents and event planners to Danang, and roadshows in key source markets.

"In terms of key markets, we are keen on Singapore, Hong Kong and Australia," Nguyen shared.

The team hosted a networking party in Singapore on Tuesday, with selected business event planners on the invite list. Following that, Nguyen has plans to head to Hong Kong, and to conduct a roadshow during AIME in Melbourne next February, and another in Sydney.

Besides high-profile APEC events, Ariyana Convention Centre has secured a tradeshow in March 2018 for an exhibition with 200 booths and conference for 900 people, and two incentives of 2,000 people each in May 2018 – one from the US and the other from Malaysia.

"These events allow us to exceed our sales targets for March and May," remarked Nguyen.

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