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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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DIFF 2017 – DANANG OFFICIALLY ANNOUNCED DANANG INTERNATIONAL FIREWORK FESTIVALS

Danang International Firework Festivals – DIFF 2017 will officially last for 2 months, from 29th April to 24th June with theme "Shining Marble Mountains".

Danang International Fireworks Competition which is held every two years, has now changed its name to Danang International Fireworks Festivals, held annually, lasting for two months. The festival is organized with the objective to change the image of Danang from a location of fireworks competition to a cultural and festive destination for tourists and locals.

Accordingly, DIFF 2017 will involve 8 participating teams with best fireworks experience: China, UK, Australia, Austria, Switzerland... Especially, Vietnam's fireworks performance will be invested with the best quality and technology, aiming to compete overseas, building the brand name for Danang as Asia's Leading Festival and Event Destination.

The festival will be on each Saturday of 30/4, 20/5, 27/5, 3/6 and 24/6, with the performance of 2 teams each Saturday. With the theme "Shining Marble Mountains", this year's festival will last for a series of 5 theme nights: Fire – Earth – Metal – Water – Wood, on the stage of Five Elements. The performing nights will be broadcast live on Vietnam National Television. DIFF 2017 aims to attract 2 million tourists to Danang.

Together with fireworks performing nights, Danang will be in festive mode for 2 whole months with many supporting events: Cham cultural festival, "Five Elements" food festival, Beer festival... These events will bring to tourists a great new experience of Danang.

In the long term, DIFF 2017-2027 will take 10 years to develop and bring Danang into being an international brand, bringing DIFF to the levels of international cultural, arts, sports and entertainment festivals of International Festival Forum – UNESCO.

The price for DIFF 2017 will not be higher than previous years. The organizers will also have a selling point system for tourists and locals.

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