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Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

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On December 1st 2017, the festive season was kicked off at Furama Resort Danang with the magnificent Christmas Lighting Ceremony. It was the 10th year in a row the resort organized this famous activity.

To open this year's ceremony, Mr. Matthias Wiesmann - General Manager of Furama Danang, together with Mr. Andrey P. Brovarets – Russian Consul General in Danang and Ms. Van Thi Diep – loyal guest of Furama Resort Danang pressed the button to light up the Christmas tree, which marked the beginning of this year's Christmas and New Year celebrations at the resort. The singer...with the Furama Choir performed melodic carols such as Joy to the World, Feliz Navidad for this special occasion.

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JAPANESE CHERRY BLOSSOM FESTIVAL TO COLOR DANANG IN APRIL

The Da Nang Department of Foreign Affairs (DOFA) has agreed with Organising Board of the 2016 Japanese Cherry Blossom Festival and the Japan Sakura (cherry blossom) Exchange Association to organize the first Cherry Blossom Festival ever at the Asia Park from 9 - 10 April.

The Japanese Association has donated 100 cherry blossom trees to the city, and they will be planted at the Asia Park in preparation for the forthcoming event. Another 50 cherry blossom stems will be given to Asia Park on 8 April. The flower stems will be used during the 2-day festival to help local residents and visitors gain an insight into the cultural symbol of Japan, also known as 'The Land of the Rising Sun'. The Association has previously donated a total of 400 cherry blossom trees to Da Nang, and they have been planted at the Ba Na Hills Resort.

The 2016 Japanese Cherry Blossom Festival will feature a wide range of activities including introducing the cherry blossoms, Japanese traditional costumes, and the Japanese art of flower arrangement Ikebana.  Stalls will be offering traditional Japanese tea ceremonies and calligraphy, and there will be a Viet Nam-Japan cultural exchange musical performance, along with Japanese Yosakoi dancing and cosplay costume-wearing contests.

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