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Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

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On December 1st 2017, the festive season was kicked off at Furama Resort Danang with the magnificent Christmas Lighting Ceremony. It was the 10th year in a row the resort organized this famous activity.

To open this year's ceremony, Mr. Matthias Wiesmann - General Manager of Furama Danang, together with Mr. Andrey P. Brovarets – Russian Consul General in Danang and Ms. Van Thi Diep – loyal guest of Furama Resort Danang pressed the button to light up the Christmas tree, which marked the beginning of this year's Christmas and New Year celebrations at the resort. The singer...with the Furama Choir performed melodic carols such as Joy to the World, Feliz Navidad for this special occasion.

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SAVE WILD ANIMALS, SAVE THE RHINO!

Furama Danang will be the pioneer resort and will lend a helping hand in saving the wild animals and save the rhino by signing in a Save The Rhino Agreement.

On August 18th, 2016, Vietnam Chamber of Commerce and Industry in cooperation with Traffic – Wildlife Trade Monitoring Network, will hold a Conference about saving wildlife animals and especially the Rhino at Furama Resort Danang. Furama will sign the Agreement to not using Rhino horn products as well as encourage guests not to use products from wildlife animals. The Resort is the first resort to be part in such a campaign.

Rhino poaching has escalated in recent years and is being driven by the demand for rhino horn in Asian countries, including Vietnam. As South African is home to the majority of rhinos in the world, it is being heavily targeted by poachers. However poaching is now a threat in all rhino range states and field programs are having to investment heavily in anti-poaching activities.

In Vietnam, a survey carried out by TRAFFIC in 2013 identified that the motivation for consumers buying rhino horn is the emotional benefits rather than medicinal, as it reaffirms their social status among their peers. Image and status is important to these consumers, they tend to be highly educated and successful people who have a powerful social network and no affinity to wildlife. Rhino horns are sometimes bought for the sole purpose of being gifted to others; to family members, business colleagues or people in positions of authority.

"We would like to encourage people's awareness of protecting Rhino by joining the campaign. Furama will be the pioneer and will cooperate with city's authorities to save the wildlife, particularly the Vooc as well as the beautiful environment of Danang and the Central Coast of Vietnam", said Mr. Matthias Wiesmann, General Manager of Furama Resort Danang.

In combination with the campaign, all guests will be visiting the livelihood area of Vooc (Red-shanked douc) at Son Tra Peninsula. Vooc is the new symbol of Danang City and is listed as endangered in Vietnam's Red Book, called the 'queen or primates', which needs to be protected unconditionally.

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