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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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TRAVEL BOOM BRINGS MORE DIRECT FLIGHTS TO DANANG IN BUSY YEAR

A number of new international flights will be launched this summer to connect Da Nang with Asian destinations in preparation for the increasing travel demand to the coastal city, where many important events are set to take place.

In late May, private carrier Vietjet will launch a new daily service between Da Nang and Seoul.

Betting on a higher volume of Thai tourist arrivals to Central Vietnam, Thai AirAsia has also announced its Da Nang-Bangkok route. Daily flights will commence on June 9.

These services will benefit from the city's new international terminal, which is designed to serve six million passengers a year.

Da Nang is one of Vietnam's biggest cities and a major economy-tourism hub that attracts many foreign visitors, including Thai tourists, all year round, said Santisuk Khlongchaiya, head of commercial for Thai AirAsia. He said from Da Nang, tourists can easily travel to world-renowned destinations such as Hoi An, Hue and My Son Relics.

Once a sleepy fishing town, Da Nang itself is now a formidable tourism destination, known for its long beaches and upscale resorts.

Tourists to Da Nang are promised a range of events this year. Among them are Da Nang International Fireworks Festival 2017 lasting from April 30 to June 24, summer beach tourism activities, and Asia Golf Tourism Convention 2017.

Earlier this month, T'way Air, a South Korean low-cost carrier, started flying five times a week from Daegu to the Vietnamese city.

As many as eight airlines are operating services between Da Nang and South Korea. Meanwhile, Jetstar Pacific has been bringing in passengers from Hong Kong since late March.

Da Nang is now in final steps to launch its airport's international terminal worth $154 million next month, getting itself ready for the Asia-Pacific Economic Cooperation summit this November.

Da Nang received more than 1.3 million visitors in the first quarter this year, up 30 percent over the same period last year, according to the city's tourism department. Nearly half were foreigners, a strong increase by nearly 60 percent.

South Korea, China, Japan and Hong Kong are the four markets with the highest growth rates.

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