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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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VARIOUS EVENTS HELD TO CELEBRATE NEW YEAR IN DANANG

Da Nang held a number of events to welcome in 2016 and they drew surprisingly large crowds despite the cold weather and rain over the 3-day New Year holiday break held from 1 - 3 January.

A spectacular fireworks display took place at 9.00pm on the beach near the East Sea Park on 31 December.  A total of around 50,000 local residents and visitors were treated to the 10-minute-long display which featured 553 high-level fireworks, 176 firework frames, and 5 rotating firework frames.

The Deputy Head of the Management Board of the Son Tra Peninsula and Tourism Beaches, Mr Nguyen Duc Vu, said that his unit would organise other fireworks displays on the beach in the near future to attract more visitors to the city.

After the fireworks display, there was an exciting musical performance featuring famous domestic singers My Linh, Thanh Bach, Nguyen Phi Hung and Minh Vuong.

On the same evening, the New Year Countdown Party 2016, which was entitled 'Let's Create Memorable Moments Together', took place at the 29 March Square on 2 September street.  Starting at 9.00pm and ending at 0.15am, the outdoor musical event featured famous domestic singers and bands, as well as world-renowned DJs from the Netherlands.

Over the New Year holiday the city saw a higher number of tourist arrivals, especially foreign visitors, when compared with the same period last year.  Many local residents and visitors went to the city's popular tourist attractions, including the Da Nang Museum of Cham Sculpture, the Marble Mountains Tourist Area, and the Linh Ung Pagoda.

On the first day of the New Year, a leader from the city's tourism sector presented flowers to the first visitor of the New Year English National, Ms Melisa Silva, who was one of the foreign passengers on the direct flight from Singapore to Da Nang.

On 2 January, a large audience gathered near the Eastern end of the Han River Bridge at 7.00 pm to enjoy the Tiger Remix Music Festival 2016 entitled 'Wake up the Spring'.  Local residents had the opportunity to enjoy popular songs in a new mix of styles, combining Vietnamese and Western musical instruments with visual effects.

Local Tuong (classical drama) lovers were treated to a free performance, entitled 'Like Monuments', at the city's Nguyen Hien Dinh Tuong Theatre at 7.30pm on 1 January.  Local cinema-goers had the opportunity to enjoy various exciting Vietnamese and foreign films at the city's cinemas.

Over the holiday, Asia Park received many visitors wanting to experience its newly-opened monorail system, which is the most modern of its kind in Viet Nam.

A news and arts photos exhibition, entitled 'The Ecosystem on the Son Tra Peninsula', is taking place at the western end of Da Nang's Rong (Dragon) Bridge until 5 January 2016 and is attracting many local residents and visitors.

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