{"id":60469,"date":"2026-08-24T10:41:30","date_gmt":"2026-08-24T03:41:30","guid":{"rendered":"https:\/\/furamavietnam.com\/day-phong-chua-chac-da-thang-str-va-bai-toan-doc-dung-tang-truong-cua-khach-san-viet-nam\/"},"modified":"2026-09-05T16:07:16","modified_gmt":"2026-09-05T09:07:16","slug":"%ea%b0%9d%ec%8b%a4-%eb%a7%8c%ec%9c%bc%eb%a1%9c%eb%8a%94-%ec%8a%b9%eb%a6%ac%eb%a5%bc-%eb%b3%b4%ec%9e%a5%ed%95%a0-%ec%88%98-%ec%97%86%ec%96%b4-str%ea%b3%bc-%ec%9e%90%eb%a3%8c%eb%a5%bc-%ed%86%b5","status":"publish","type":"post","link":"https:\/\/furamavietnam.com\/ko\/%ea%b0%9d%ec%8b%a4-%eb%a7%8c%ec%9c%bc%eb%a1%9c%eb%8a%94-%ec%8a%b9%eb%a6%ac%eb%a5%bc-%eb%b3%b4%ec%9e%a5%ed%95%a0-%ec%88%98-%ec%97%86%ec%96%b4-str%ea%b3%bc-%ec%9e%90%eb%a3%8c%eb%a5%bc-%ed%86%b5\/","title":{"rendered":"\uac1d\uc2e4 \ub9cc\uc73c\ub85c\ub294 \uc2b9\ub9ac\ub97c \ubcf4\uc7a5\ud560 \uc218 \uc5c6\uc5b4: STR\uacfc \uc790\ub8cc\ub97c \ud1b5\ud55c \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc131\uc7a5 \uc81c\ub300\ub85c \uc77d\uae30"},"content":{"rendered":"

\ud55c \ud638\ud154\uc774 \uac1d\uc2e4 \uc810\uc720\uc728 80%\ub85c \ud55c \ub2ec\uc744 \ub9c8\ubb34\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc218\uce58\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac19\uc740 \uc138\uadf8\uba3c\ud2b8\uc758 \uacbd\uc7c1 \ud638\ud154\ub4e4\uc774 88%\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub2e4\uba74 \uc0c1\ud669\uc740 \uc989\uc2dc \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc131\uc7a5\ud558\ub294 \ubca0\ud2b8\ub0a8 \uad00\uad11 \uc2dc\uc7a5\uc5d0\uc11c \uae30\uc5c5\uc5d0 \ub358\uc838\uc9c0\ub294 \uc9c8\ubb38\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud788 “\uc6b0\ub9ac\uac00 \uc131\uc7a5\ud558\uace0 \uc788\ub294\uac00”\uac00 \uc544\ub2c8\ub77c “\uc6b0\ub9ac\uac00 \uc2dc\uc7a5\ubcf4\ub2e4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uac00, \uc544\ub2c8\uba74 \ub290\ub9ac\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uac00?”\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c HORECFEX VIETNAM 2026\uc5d0\uc11c STR | CoStar Group\uc758 \ub370\uc774\ud130\uac00 \ud638\ud154\ub9ac\uc5b4\ub4e4\uc5d0\uac8c \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/b><\/p>\n

\ubca0\ud2b8\ub0a8\uc740 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uad00\uad11 \uc218\uc694\uc640 \ud568\uaed8 2026\ub144\uc744 \ub9de\uc774\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc0c1\ubc18\uae30 7\uac1c\uc6d4 \ub3d9\uc548 \uc804\uad6d\uc801\uc73c\ub85c \uc57d <\/span>1,390\ub9cc \uba85\uc758 \uc678\uad6d\uc778 \uad00\uad11\uac1d\uc744 \uc720\uce58\ud558\uba70 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 13.8% \uc99d\uac00<\/b>\ud588\uc73c\uba70, \uc774\ub294 \uc5f0\uac04 \ubaa9\ud45c\uc778 2,500\ub9cc \uba85\uc758 \uc808\ubc18 \uc774\uc0c1\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \ud2b9\ud788 7\uc6d4 \ud55c \ub2ec\uac04 \uc57d 167\ub9cc \uba85\uc758 \uc678\uad6d\uc778 \uad00\uad11\uac1d\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc218\uc694 \uce21\uba74\uc5d0\uc11c \ubcf4\uba74 \uc774\ub294 \uae0d\uc815\uc801\uc778 \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \ud638\ud154 \uc2dc\uc7a5\uc740 \ub2e8\uc21c\ud788 \uc218\uc694\uc5d0 \uc758\ud574\uc11c\ub9cc \uacb0\uc815\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubc29\uc815\uc2dd\uc758 \ub2e4\ub978 \ud55c \ucd95\uc740 \uae30\uc874 \uac1d\uc2e4 \uc218\uc640 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud560 \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294 \uac1d\uc2e4 \uc218\uc785\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \uad6d\uac00\uad00\uad11\uad6d\uc5d0 \ub530\ub974\uba74, 2026\ub144 3\uc6d4 \ub9d0\uae4c\uc9c0 \uc804\uad6d\uc801\uc73c\ub85c <\/span>801,000\uac1c \uc774\uc0c1\uc758 \uc219\ubc15 \uac1d\uc2e4<\/b>\uc774 \uc788\uc73c\uba70, \uadf8\uc911 5\uc131\uae09 \ud638\ud154 \uadf8\ub8f9\ub9cc 299\uac1c \uc2dc\uc124\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc0c8\ub85c\uc6b4 \uac1c\ubc1c \uacc4\ud68d\uc774 \uacc4\uc18d\ud574\uc11c \ubc1c\ud45c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2026\ub144 7\uc6d4, \uc544\ucf54\ub974(Accor)\uc640 \uc120\uadf8\ub8f9(Sun Group)\uc740 \ub2e4\ub0ad\uacfc \ud478\uafb8\uc625\uc758 \ucd08\uae30 \ud504\ub85c\uc81d\ud2b8\ub97c \ud3ec\ud568\ud558\uc5ec \ubca0\ud2b8\ub0a8 \ub0b4 \uc544\ucf54\ub974 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 <\/span>5,300\uac1c\uc758 \ud638\ud154 \uac1d\uc2e4<\/b>\uc744 \ucd94\uac00\ud558\ub294 \uacc4\uc57d\uc744 \uccb4\uacb0\ud588\uc2b5\ub2c8\ub2e4. CoStar\uc5d0 \ub530\ub974\uba74 \ubca0\ud2b8\ub0a8\uc740 \ud604\uc7ac \ud638\ud154 \uc218 \uae30\uc900\uc73c\ub85c \uc544\uc2dc\uc544\uc5d0\uc11c \uc544\ucf54\ub974\uc758 \uc138 \ubc88\uc9f8\ub85c \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc218\uc694\ub294 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud22c\uc790\ub3c4 \uacc4\uc18d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ub9ac\uace0 \ubc14\ub85c \uc774 \ub450 \uc6c0\uc9c1\uc784 \uc0ac\uc774\uc5d0\uc11c, \ubc29\ubb38\uac1d \uc218\ub098 \uac1d\uc2e4 \uc810\uc720\uc728\uacfc \uac19\uc740 \ubcf4\uae30 \uc88b\uc740 \uc218\uce58\ub4e4\uc744 \ub354 \uba74\ubc00\ud788 \uc77d\uc5b4\ub0bc \ud544\uc694\uac00 \uc0dd\uae41\ub2c8\ub2e4.<\/span><\/p>\n

\"HORECFEX

HORECFEX\ub294 \ud638\ud154-\uad00\uad11 \ucee4\ubba4\ub2c8\ud2f0\ub97c \uc704\ud574 \uc2dc\uc7a5 \ub370\uc774\ud130, \uc804\ubb38\uac00\uc758 \uc2dc\uac01, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc6b4\uc601 \uacfc\uc81c\ub4e4\uc744 \ud55c\uc790\ub9ac\uc5d0 \ubaa8\uc558\uc2b5\ub2c8\ub2e4.<\/p><\/div>\n

80%\uc758 \uc810\uc720\uc728\uc740 \uacfc\uc5f0 \uc815\ub9d0 \uc88b\uc740 \uacb0\uacfc\uc77c\uae4c\uc694?<\/b><\/h3>\n

\ud638\ud154 \uc6b4\uc601\uc5d0\uc11c \uac1d\uc2e4 \uc810\uc720\uc728\uc740 \ubcf4\ud1b5 \uac00\uc7a5 \uba3c\uc800 \ud655\uc778\ud558\ub294 \uc218\uce58 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc 80%\ub77c\ub294 \uc22b\uc790 \uc790\uccb4\ub9cc\uc73c\ub85c\ub294 \ub9ce\uc740 \uac83\uc744 \ub9d0\ud574\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc608\ub97c \ub4e4\uc5b4 \ud55c \ud638\ud154\uc774 \ud55c \ub2ec \ub3d9\uc548 80%\uc758 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. \ub9cc\uc57d \uacbd\uc7c1 \ud638\ud154 \uadf8\ub8f9\uc774 70%\uc5d0 \uadf8\ucce4\ub2e4\uba74, \ud574\ub2f9 \uae30\uc5c5\uc740 \uc2dc\uc7a5\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc218\uc694 \ube44\uc911\uc744 \ud655\ubcf4\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ubc18\ub300\ub85c \uacbd\uc7c1 \uadf8\ub8f9\uc774 88%\ub97c \uae30\ub85d\ud588\ub2e4\uba74, \ub3d9\uc77c\ud55c 80%\ub77c\ub294 \uc218\uce58\ub294 \ud574\ub2f9 \ud638\ud154\uc774 \uc8fc\ubcc0 \uc2dc\uc124\ubcf4\ub2e4 \ub0ae\uc740 \uc218\uc694\ub97c \uac00\uc838\uac00\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n

\uac1d\uc2e4 \uc694\uae08\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud3c9\uade0 \uac1d\uc2e4 \ub2e8\uac00(ADR)\uac00 \uc804\ub144 \ub300\ube44 10% \uc0c1\uc2b9\ud588\ub2e4\ub294 \uac83\uc740 \uae0d\uc815\uc801\uc73c\ub85c \ub4e4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uacbd\uc7c1 \uadf8\ub8f9\uc774 15% \uc0c1\uc2b9\ud588\ub2e4\uba74, \ud638\ud154\uc740 \uc5ec\uc804\ud788 \uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \uc783\uace0 \uc788\ub294 \uac83\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1d\uc2e4\ub2f9 \uc218\uc775(RevPAR)\uc740 \uc808\ub300\uc801\uc778 \uc218\uce58\ub85c\ub294 \uc99d\uac00\ud560 \uc218 \uc788\uc9c0\ub9cc, \ud638\ud154\uc758 \uc0c1\ub300\uc801 \uc9c0\uc704\ub294 \ud558\ub77d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\uac83\uc774 \ubca4\uce58\ub9c8\ud0b9\uc774 \ud638\ud154 \ub370\uc774\ud130\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc774 \ub41c \uc774\uc720\uc785\ub2c8\ub2e4.<\/span><\/p>\n

STR\uc740 \ub2e8\uc21c\ud788 \ud55c \ud638\ud154\uc758 \uc810\uc720\uc728(Occupancy), ADR \ub610\ub294 RevPAR\ub9cc \ubcf4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <\/span>MPI<\/b>(\uc810\uc720\uc728 \ube44\uad50), <\/span>ARI<\/b>(ADR \ube44\uad50), <\/span>RGI<\/b>(RevPAR \ube44\uad50)\uc640 \uac19\uc740 \uc9c0\ud45c\ub97c \ud1b5\ud574 \uacbd\uc7c1 \uadf8\ub8f9\uc774\ub098 \uc2dc\uc7a5\uacfc \ube44\uad50\ud569\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc5d0\uc11c 100\uc740 ‘\ud398\uc5b4 \uc250\uc5b4(fair share)’ \uc218\uc900\uc744 \ub098\ud0c0\ub0b4\uba70, 100 \uc774\uc0c1\uc740 \ube44\uad50 \uadf8\ub8f9\ubcf4\ub2e4 \ub192\uc740 \uc810\uc720\uc728\uc744, 100 \ubbf8\ub9cc\uc740 \uadf8 \ubc18\ub300\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub7ec\ud55c \uae30\uc220\uc801\uc778 \ucc28\uc774\ub294 \uc0ac\uc2e4 \ub9e4\uc6b0 \uc911\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n

\ud638\ud154\uc774 \uc131\uc7a5\ud558\ub294 \uc774\uc720\uac00 \uae30\uc5c5 \uc2a4\uc2a4\ub85c \uc798\ud574\uc11c\uc778\uac00\uc694, \uc544\ub2c8\uba74 \ub2e8\uc21c\ud788 \uc2dc\uc7a5 \uc804\uccb4\uac00 \uc0c1\uc2b9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc778\uac00\uc694?<\/b><\/p>\n

\uc2dc\uc7a5\uc774 \uc0c1\uc2b9\ud55c\ub2e4\uace0 \ud574\uc11c \ubaa8\ub4e0 \ud638\ud154\uc774 \ub611\uac19\uc774 \ud61c\ud0dd\uc744 \ubcf4\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4<\/b><\/h3>\n

\uc774\ub294 \uc62c\ud574 HORECFEX\uac00 \uc2dc\uc7a5 \ub370\uc774\ud130 \uc138\uc158\uc744 \uc18c\uac1c\ud558\uba70 \uc81c\uae30\ud55c \ud575\uc2ec \ud3ec\uc778\ud2b8 \uc911 \ud558\ub098\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc774\ub77c\uace0 \ud574\uc11c \uadf8 \uc2dc\uc7a5 \uc548\uc758 \ubaa8\ub4e0 \ud638\ud154\uc774 \ub3d9\uc77c\ud55c \ud61c\ud0dd\uc744 \ub204\ub9ac\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc810\uc720\uc728, ADR, RevPAR\ub294 \uae30\uc5c5\uc774 \uadf8 \uc22b\uc790 \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \uc774\uc57c\uae30\ub97c \uc774\ud574\ud560 \ub54c\ub9cc \uc9c4\uc815\uc73c\ub85c \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub294 2025\ub144 HORECFEX\uc5d0\uc11c STR\uc774 \ubc1c\ud45c\ud55c \ub370\uc774\ud130\ub97c \ub418\ub3cc\uc544\ubcfc \ub54c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n

\ub2f9\uc2dc \ub2e4\ub0ad\uc758 \uac1d\uc2e4 \uc810\uc720\uc728\uc740 <\/span>60~70%<\/b>\ub85c \uae30\ub85d\ub418\uc5c8\uc73c\uba70, \uc774\ub294 2013~2019\ub144 \ud3c9\uade0\ubcf4\ub2e4 \ub192\uc740 \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc131\uc218\uae30 ADR\uc740 \uc57d <\/span>120~140\ub2ec\ub7ec<\/b> \uc0ac\uc774\uc5d0\uc11c \ubcc0\ub3d9\ud588\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc810\uc720\uc728\uc774 \uac1d\uc2e4 \uc694\uae08\ubcf4\ub2e4 \ube60\ub974\uac8c \uc0c1\uc2b9\ud588\ub294\ub370, \uc774\ub294 \ub2f9\uc2dc \uc2e0\uaddc \uacf5\uae09\uc774 \uae09\uaca9\ud788 \ub298\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc5d0\uc11c \uc219\ubc15 \uc218\uc694\uac00 \uac15\ud588\uc74c\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/span><\/p>\n

1\ub144\uc774 \uc9c0\ub09c \uc9c0\uae08, \uad00\uc2ec \uc788\ub294 \uc9c8\ubb38\uc740 \ub354 \uc774\uc0c1 \uc2dc\uc7a5\uc774 \uc5b4\ub514\uae4c\uc9c0 \ud68c\ubcf5\ub418\uc5c8\ub294\uac00\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ubc29\ubb38\uac1d \uc218\uac00 \uacc4\uc18d \uc99d\uac00\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2e0\uaddc \uacf5\uae09\ub3c4 \ucd94\uac00\ub41c\ub2e4\uba74, \uae30\uc5c5\uc740 <\/span>\uac1d\uc2e4 \uc99d\uac00 \uc18d\ub3c4 \ub300\ube44 \uc218\uc694 \uc99d\uac00 \uc18d\ub3c4, \uac01 \uc138\uadf8\uba3c\ud2b8\uc758 \ud761\uc218 \ub2a5\ub825, \uadf8\ub9ac\uace0 \uac01 \uc2dc\uc7a5\uc758 \uac00\uaca9 \uacb0\uc815\ub825<\/b>\uc744 \ub354 \uae4a\uc774 \uc788\uac8c \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc5b4\ub5a4 \ub9ac\uc870\ud2b8\ub294 \uac1d\uc2e4\uc744 \ub354 \ub9ce\uc774 \ud314 \uc218 \uc788\uc9c0\ub9cc \uc810\uc720\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \uac00\uaca9\uc744 \ub0ae\ucdb0\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub2e4\ub978 \ud638\ud154\uc740 \uc758\ub3c4\uc801\uc73c\ub85c \uc810\uc720\uc728\uc744 \ub0ae\uac8c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \ud6e8\uc52c \ub192\uc740 \uac00\uaca9\uc5d0 \ud310\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc0c8\ub85c\uc6b4 \ud504\ub85c\uc81d\ud2b8\ub294 \uc218\uc694\uac00 \uae09\uc99d\ud558\ub294 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc9c4\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub3d9\uc77c\ud55c \ud504\ub85c\uc81d\ud2b8\ub77c\ub3c4 \uc218\ucc9c \uac1c\uc758 \ub2e4\ub978 \uac1d\uc2e4\uc774 \ub3d9\uc2dc\uc5d0 \ubb38\uc744 \uc5ec\ub294 \uc2dc\uc810\uc5d0 \uc6b4\uc601\uc744 \uc2dc\uc791\ud55c\ub2e4\uba74 \uc644\uc804\ud788 \ub2e4\ub978 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c “\uc2dc\uc7a5\uc774 \uc88b\ub2e4”\ub294 \uc815\ubcf4\ub9cc\uc73c\ub85c\ub294 \ud22c\uc790 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30\uc5d0 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\"\uc544\ub9ac\uc544\ub098

\uc544\ub9ac\uc544\ub098 \ub2e4\ub0ad \uad6d\uc81c \ucee8\ubca4\uc158 \uc13c\ud130(Ariyana Convention Centre Danang)\uc5d0\uc11c\ub294 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ud604\uc548\ub4e4\uc774 \uc81c\uae30\ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc5c5, \uc804\ubb38\uac00, \ud638\ud154-\uad00\uad11 \uc5c5\uacc4 \ucee4\ubba4\ub2c8\ud2f0 \uac04\uc758 \uc9c1\uc811\uc801\uc778 \ub300\ud654\uc758 \uc8fc\uc81c\uac00 \ub429\ub2c8\ub2e4.<\/p><\/div>\n

.\u00a0<\/span><\/i><\/p>\n

“\uc2dc\uc7a5\uc774 \uc131\uc7a5\ud558\uace0 \uc788\ub294\uac00?”\ub77c\ub294 \uc9c8\ubb38\uc5d0\uc11c “\uc131\uc7a5\uc740 \uc5b4\ub514\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uac00?”\ub85c<\/b><\/h3>\n

\uc774\uac83\uc774 \ubc14\ub85c HORECFEX VIETNAM 2026\uc5d0 \ucc38\uc5ec\ud558\ub294 <\/span>\ub0a8\uc544\uc2dc\uc544 \ubc0f \ub3d9\ub0a8\uc544\uc2dc\uc544 \ub2f4\ub2f9 STR | CoStar Group \ub300\ud45c \uc625\uc2dc \uc639(Oxy Ong) \uc528<\/b>\uc758 \uc138\uc158\uc774 \uc8fc\ubaa9\ubc1b\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ub140\uc758 \uc138\uc158\uc740 <\/span>\u201cVietnam’s Hotel Market: Growth, Gaps, and What’s Next\u201d (\ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5: \uc131\uc7a5, \uaca9\ucc28, \uadf8\ub9ac\uace0 \ub2e4\uc74c \ub2e8\uacc4)<\/b>\ub77c\ub294 \uc8fc\uc81c\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. HORECFEX\uc5d0 \ub530\ub974\uba74, \uc774 \ub0b4\uc6a9\uc740 \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc0b0\uc5c5\uc758 \uc131\uacfc\ub97c \uac80\ud1a0\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \uae30\ud68c, \uad6c\uc870\uc801 \uacfc\uc81c, \ub3c4\uc2dc \ubc0f \ub9ac\uc870\ud2b8 \uc2dc\uc7a5\uc758 \uc804\ub9dd\uc744 \ub2e4\ub8e8\uba70, \ubca0\ud2b8\ub0a8\uc744 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ub2e4\ub978 \ubaa9\uc801\uc9c0\ub4e4\uacfc \ube44\uad50 \ubd84\uc11d\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ubca0\ud2b8\ub0a8\uc744 \uc9c0\uc5ed \uc804\uccb4\uc640 \ube44\uad50\ud558\ub294 \uac83\uc740 \ud2b9\ubcc4\ud55c \uc758\ubbf8\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

150\ub2ec\ub7ec\uc758 ADR\uc740 \uc81c\ud488, \uc2dc\uc7a5, \uacbd\uc7c1\uc790\uc5d0 \ub300\ud55c \ub9e5\ub77d \uc5c6\uc774\ub294 \ub192\uac70\ub098 \ub0ae\ub2e4\uace0 \ud3c9\uac00\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. 10% \uc131\uc7a5\ud558\ub294 \ubaa9\uc801\uc9c0\ub3c4 \uacbd\uc7c1 \ubaa9\uc801\uc9c0\uac00 3%\ub9cc \uc131\uc7a5\ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \ubc18\ub300\ub85c 20% \uc131\uc7a5\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uadf8 \uc758\ubbf8\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \ubca4\uce58\ub9c8\ud0b9\uc740 \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 “\ubc31\ubbf8\ub7ec”\uc5d0\uc11c \ubc97\uc5b4\ub098\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/span><\/p>\n

\ub2e8\uc21c\ud788 \uc62c\ud574 \ub9e4\ucd9c\uc774 \uc791\ub144\ubcf4\ub2e4 \uc5bc\ub9c8\ub098 \ub298\uc5c8\ub294\uc9c0 \ubb3b\ub294 \ub300\uc2e0, \ud638\ud154\uc740 \ub354 \uc5b4\ub824\uc6b4 \uc9c8\ubb38\uc744 \ub358\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span>\uc6b0\ub9ac\uac00 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub354 \ud655\ubcf4\ud558\uace0 \uc788\ub294\uac00? \uacbd\uc7c1\uc0ac\ub4e4\uc774 \uc6b0\ub9ac\ubcf4\ub2e4 \uac00\uaca9\uc744 \ub354 \ube68\ub9ac \uc62c\ub9ac\uace0 \uc788\ub294\uac00, \uc544\ub2c8\uba74 \ub354 \ub290\ub9ac\uac8c \uc62c\ub9ac\uace0 \uc788\ub294\uac00? \uc77c\uc8fc\uc77c \uc911 \uc5b4\ub290 \uc694\uc77c\uc5d0 \ub354 \uc5ec\uc720\uac00 \uc788\ub294\uac00? \uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc218\uc694\uac00 \ubc1c\uc0dd\ud558\uace0 \uc788\ub294\uac00? \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uc758 \uc131\uc7a5\ub960\uc774 \uc2e4\uc81c\ub85c \uc2dc\uc7a5\uc744 \uc55e\uc9c0\ub974\uace0 \uc788\ub294\uac00?<\/b><\/p>\n

STR\uc740 \uc774\ub7ec\ud55c \ube44\uad50\ub97c \uc218\ud589\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uaddc\ubaa8\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. CoStar Group\uc5d0 \ub530\ub974\uba74, STR\uc740 \ud604\uc7ac <\/span>\uc57d 190\uac1c\uad6d\uc5d0\uc11c 94,000\uac1c \ud638\ud154(\uc57d 1,200\ub9cc \uac1d\uc2e4)<\/b>\uc758 \ub370\uc774\ud130\ub97c \uc9d1\uacc4\ud558\uc5ec \ud638\ud154 \ube0c\ub79c\ub4dc, \uc6b4\uc601\uc0ac, \uc18c\uc720\uc8fc \ubc0f \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \ubca4\uce58\ub9c8\ud0b9 \ubc0f \ubd84\uc11d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \ube45\ub370\uc774\ud130 \uc790\uccb4\uac00 \ucd5c\uc885 \uac00\uce58\ub294 \uc544\ub2d9\ub2c8\ub2e4.<\/span><\/p>\n

\uac00\uce58\ub294 \ub370\uc774\ud130\ub97c \uc77d\uc740 \ud6c4 \ub0b4\ub824\uc9c0\ub294 \uacb0\uc815\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\"STR

STR | CoStar Group\uc758 \uc625\uc2dc \uc639(Oxy Ong) \uc528\ub294 HORECFEX VIETNAM 2026\uc5d0\uc11c \ubca0\ud2b8\ub0a8 \ud638\ud154 \uc2dc\uc7a5\uc758 \uc131\uc7a5, \uaca9\ucc28 \ubc0f \ud5a5\ud6c4 \uc6c0\uc9c1\uc784\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p><\/div>\n

\uac00\uaca9 \uc778\uc0c1, \uc810\uc720\uc728 \uc720\uc9c0, \uc544\ub2c8\uba74 \ucd94\uac00 \ud22c\uc790?<\/b><\/h3>\n

\uc218\uc775 \uad00\ub9ac\uc790\uc5d0\uac8c \uc2dc\uc7a5 \uc2e0\ud638\ub294 \uac00\uaca9 \uc870\uc815 \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ucd1d\uc9c0\ubc30\uc778\uc5d0\uac8c\ub294 \ub2e8\uccb4 \uace0\uac1d, \ub808\uc800 \uace0\uac1d \ub610\ub294 \ube44\uc988\ub2c8\uc2a4 \uace0\uac1d\uc744 \uc5b4\ub5bb\uac8c \ubc30\ubd84\ud560\uc9c0\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc18c\uc720\uc8fc\uc5d0\uac8c \ub370\uc774\ud130\ub294 \ub9ac\ub178\ubca0\uc774\uc158, \ud655\uc7a5 \ub610\ub294 \uc81c\ud488 \uc7ac\ud3ec\uc9c0\uc154\ub2dd \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 \ud504\ub85c\uc81d\ud2b8\ub97c \uc55e\ub454 \ud22c\uc790\uc790\uc5d0\uac8c\ub294 \ud6e8\uc52c \ub354 \ud070 \uc9c8\ubb38\uc774 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span>\ubb34\uc5c7\uc744, \uc5b4\ub514\uc5d0, \uc5b8\uc81c \uc9c0\uc5b4\uc57c \ud558\ub294\uac00?<\/b><\/p>\n

HORECFEX\ub294 \uc62c\ud574 STR \uc138\uc158 \ub0b4\uc6a9\uc5d0 \uc774\ub7ec\ud55c \uc9c8\ubb38\ub4e4\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc801\ud569\ud55c \uc7a5\uc18c\ub294 \uc5b4\ub514\uc778\uc9c0, \uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc7a0\uc7ac\ub825\uc774 \ub0a8\uc544 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uac00\uaca9\ub300\uac00 \uc218\uc694\ub97c \uc815\ud655\ud788 \ubc18\uc601\ud558\ub294\uc9c0, \uc2e0\uaddc \uacf5\uae09\uc774 \uc2dc\uc7a5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uace0\uac1d\uc758 \ud589\ub3d9\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub294\uc9c0 \ub4f1\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub54c \ube44\ub85c\uc18c \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc218\ub098 \uc2e0\uaddc \uac1d\uc2e4 \uc218\uc5d0 \ub300\ud55c \uc218\uce58\ub4e4\uc774 \uc9c4\uc815\ud55c \uc758\ubbf8\ub97c \uac16\uac8c \ub429\ub2c8\ub2e4.<\/span><\/p>\n

\uc0c1\ubc18\uae30 7\uac1c\uc6d4 \ub3d9\uc548\uc758 1,390\ub9cc \uba85\uc758 \uc678\uad6d\uc778 \uad00\uad11\uac1d\uc740 \uc218\uc694\uc758 \uc2e0\ud638\uc785\ub2c8\ub2e4. 801,000\uac1c \uc774\uc0c1\uc758 \uc219\ubc15 \uac1d\uc2e4\uc740 \ud604\uc7ac \uacf5\uae09 \uaddc\ubaa8\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uad6d\uc81c\uc801\uc778 \uadf8\ub8f9\uc774 5,300\uac1c\uc758 \uac1d\uc2e4\uc744 \ucd94\uac00\ud55c\ub2e4\ub294 \uac1c\ubcc4 \uacc4\uc57d\uc740 \ud22c\uc790 \uc2e0\ub8b0\uac00 \uc5ec\uc804\ud568\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc218\uce58\ub4e4 \uc911 \uc5b4\ub290 \uac83\ub3c4 \ub2e8\ub3c5\uc73c\ub85c\ub294 \ud2b9\uc815 \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud574\uc57c \ud558\ub294\uc9c0, \ud639\uc740 \ud2b9\uc815 \ud638\ud154\uc774 \uac00\uaca9\uc744 \uc62c\ub824\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc904 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uacb0\uc815\uc740 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub4e4\uc774 \uc11c\ub85c \ub098\ub780\ud788 \ub193\uc77c \ub54c \ube44\ub85c\uc18c \uba85\ud655\ud574\uc9c0\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ubca0\ud2b8\ub0a8\uc740 \uc131\uc7a5\uc758 \ub610 \ub2e4\ub978 \uc9c8\ubb38\uc73c\ub85c \ub118\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/b><\/h3>\n

\ubca0\ud2b8\ub0a8 \uad00\uad11\uc758 \uc774\uc57c\uae30\uac00 \ubc29\ubb38\uac1d \uc218 \ud68c\ubcf5\uc5d0 \uc9d1\uc911\ub418\uc5c8\ub358 \uc218\ub144\uc744 \uc9c0\ub098, 2026\ub144\uc740 \ub2e4\ub978 \ub9e5\ub77d\uc744 \ubcf4\uc5ec\uc8fc\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

2026\ub144 1\uc6d4, \ubca0\ud2b8\ub0a8\uc740 \ucc98\uc74c\uc73c\ub85c <\/span>\ud55c \ub2ec \ub9cc\uc5d0 \uac70\uc758 250\ub9cc \uba85\uc758 \uc678\uad6d\uc778 \uad00\uad11\uac1d<\/b>\uc744 \uae30\ub85d\ud558\uba70 \ubc1c\ud45c \ub2f9\uc2dc \uc0ac\uc0c1 \ucd5c\uace0\uce58\ub97c \uacbd\uc2e0\ud588\uc2b5\ub2c8\ub2e4. 6\uac1c\uc6d4 \ub9d0\uae4c\uc9c0\ub294 1,230\ub9cc \uba85(14.9% \uc99d\uac00), 7\uac1c\uc6d4 \ud6c4\uc5d0\ub294 1,390\ub9cc \uba85\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c “\uad00\uad11\uac1d\uc774 \ub3cc\uc544\uc654\ub294\uac00?”\ub77c\ub294 \uc9c8\ubb38\uc740 \uc810\uc810 \uac00\uce58\uac00 \ub0ae\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8 \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \uc9c8\ubb38\ub4e4\uc774 \ub300\ub2f5\ud558\uae30 \ub354 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc131\uc7a5\uc740 \uc5b4\ub5a4 \uace0\uac1d \uc2dc\uc7a5\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\ub294\uac00? \uc5b4\ub5a4 \ubaa9\uc801\uc9c0\uac00 \uac00\uc7a5 \ub9ce\uc740 \ud61c\ud0dd\uc744 \ubc1b\uace0 \uc788\ub294\uac00? \ub7ed\uc154\ub9ac, \uc5b4\ud37c \uc5c5\uc2a4\ucf00\uc77c(upper upscale) \ub610\ub294 \ub2e4\ub978 \uc138\uadf8\uba3c\ud2b8\uc5d0\ub294 \uc5bc\ub9c8\ub098 \uc5ec\uc720\uac00 \ub0a8\uc544 \uc788\ub294\uac00? \uc2e0\uaddc \uacf5\uae09\uc740 \uc5b4\ub5a4 \uc18d\ub3c4\ub85c \ud761\uc218\ub420 \uac83\uc778\uac00? \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uc790\uccb4\ubcf4\ub2e4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uac00?<\/span><\/p>\n

\uc774\uac83\uc774 \ubc14\ub85c <\/span>\uad00\uad11 \uc131\uc7a5<\/b>\uacfc <\/span>\ud638\ud154 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uc728\uc131<\/b> \uc0ac\uc774\uc758 \uac04\uadf9\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ud55c \ubaa9\uc801\uc9c0\uac00 \uc218\ubc31\ub9cc \uba85\uc758 \uad00\uad11\uac1d\uc744 \ucd94\uac00\ub85c \ub9de\uc774\ud560 \uc218 \uc788\uc9c0\ub9cc, \ubaa8\ub4e0 \ud638\ud154\uc774 \ub3d9\uc77c\ud55c \uace0\uac1d \uad6c\uc870, \uac00\uaca9\ub300, \uc720\ud1b5 \ucc44\ub110 \ub610\ub294 \uc81c\ud488\uc744 \uac00\uc9c0\uace0 \ud61c\ud0dd\uc744 \ub204\ub9ac\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \uae30\uc5c5\uc5d0 \ud544\uc694\ud55c \uac83\uc740 \ub2e8\uc21c\ud788 \uc2dc\uc7a5 \uaddc\ubaa8\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub354 \ud544\uc694\ud55c \uac83\uc740 <\/span>\uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ub0b4\uac00 \ub0b4\ub9ac\ub824\ub294 \uacb0\uc815\uacfc \uad00\ub828\uc774 \uc788\ub294\uc9c0<\/b> \uc544\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4.<\/span><\/p>\n

HORECFEX: \uc5b4\ub5a4 \uae30\uc220\uc744 \ud22c\uc790\ud560\uc9c0 \ubb3b\uae30 \uc804\uc5d0, \uc5b4\ub5a4 \ubb38\uc81c\ub97c \ud480\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4<\/b><\/h3>\n

\uc774 \uc810\uc740 STR\uacfc HORECFEX VIETNAM\uc758 \uad6c\uc870 \uc0ac\uc774\uc5d0 \ub9e4\uc6b0 \uba85\ud655\ud55c \uc5f0\uacb0\uace0\ub9ac\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/span><\/p>\n

\uae30\uc5c5\uc774 \ub85c\ubd07, \uc778\uacf5\uc9c0\ub2a5, \uad00\ub9ac \uc2dc\uc2a4\ud15c, \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220, \uc6b4\uc601 \uc194\ub8e8\uc158 \ubc0f \ub2e4\uc591\ud55c \uc2e0\uc81c\ud488\uc744 \uc811\ud560 \uc218 \uc788\ub294 \ud589\uc0ac\uc5d0\uc11c <\/span>“\uc5b4\ub5a4 \uae30\uc220\uc5d0 \ud22c\uc790\ud560 \uac00\uce58\uac00 \uc788\ub294\uac00?”<\/b>\ub77c\ub294 \uc9c8\ubb38\uc73c\ub85c \uc2dc\uc791\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ud558\uc9c0\ub9cc \uc544\ub9c8\ub3c4 \uadf8\ubcf4\ub2e4 \uba3c\uc800 \ub098\uc640\uc57c \ud560 \uc9c8\ubb38\uc740 \uc774\uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

“\uc6b0\ub9ac \uae30\uc5c5\uc740 \uc5b4\ub5a4 \ubb38\uc81c\ub97c \ud574\uacb0\ud574\uc57c \ud558\ub294\uac00?”<\/b><\/p>\n

\uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \uc783\uace0 \uc788\ub294 \ud638\ud154\uc740 \uc810\uc720\uc728\uc774 \ub0ae\uc740 \ud638\ud154\uacfc\ub294 \ub2e4\ub978 \uacb0\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc218\uc694\ub294 \ube60\ub974\uac8c \ub298\uc9c0\ub9cc \uacf5\uae09\uc774 \uc81c\ud55c\uc801\uc778 \uc2dc\uc7a5\uc740 \uc218\ucc9c \uac1c\uc758 \uc2e0\uaddc \uac1d\uc2e4\uc744 \ub9de\uc774\ud560 \uc900\ube44\ub97c \ud558\ub294 \uc2dc\uc7a5\uacfc\ub294 \ub2e4\ub978 \ud22c\uc790 \ub9e5\ub77d\uc744 \ud615\uc131\ud569\ub2c8\ub2e4. MICE \ubc1c\uc804\uc744 \uc6d0\ud558\ub294 \ub9ac\uc870\ud2b8\ub294 \ube44\uc988\ub2c8\uc2a4 \uace0\uac1d\uc5d0 \uc758\uc874\ud558\ub294 \uc2dc\ud2f0 \ud638\ud154\uacfc\ub294 \ub2e4\ub978 \uc2e0\ud638\ub97c \uc77d\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\"HORECFEX\uc774\ub7ec\ud55c \uad00\uc810\uc5d0\uc11c STR \ub370\uc774\ud130\ub294 HORECFEX\uc758 <\/span>\uc9c0\uc2dd(Knowledge)<\/b> \uae30\ub465\uc758 \uc544\uc8fc \uba85\ud655\ud55c \ubd80\ubd84\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n

\uc9c0\uc2dd\uc740 \uae30\uc220\uc774\ub098 \uacf5\uae09\uacfc \ub3d9\ub5a8\uc5b4\uc838 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc9c0\uc2dd\uc740 \uae30\uc5c5\uc774 \ubb34\uc5c7\uc744 \uc0ac\uace0, \uc5b4\ub514\uc5d0 \ud22c\uc790\ud558\uba70, \uc5b4\ub5a4 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\ud560\uc9c0 \uc120\ud0dd\ud558\uae30 \uc804\uc5d0 \uc790\uc2e0\uc774 \uc5b4\ub514\uc5d0 \uc11c \uc788\ub294\uc9c0 \uc54c\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/span><\/p>\n

HORECFEX\ub294 \ud638\ud154 \uacbd\uc601\uc790 \uc55e\uc5d0 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc2dc\uc7a5 \ub370\uc774\ud130\ub294 \uacbd\uc601\uc790\uac00 \ub354 \uc911\uc694\ud55c \uc9c8\ubb38\uc744 \uc5ed\uc73c\ub85c \ub358\uc9c8 \uc218 \uc788\uac8c \ub3d5\uc2b5\ub2c8\ub2e4. <\/span>“\uc774 \uc194\ub8e8\uc158\uc774 \uc6b0\ub9ac \uae30\uc5c5\uc758 \uc704\uce58\uc640 \uc2dc\uc7a5\uc774 \ub098\uc544\uac00\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \uc801\ud569\ud55c\uac00?”<\/b><\/p>\n

\uc774\uac83\uc774 \ubc14\ub85c \ub370\uc774\ud130 \uc138\uc158\uc774 \uae30\uc220 \uc2dc\uc5f0 \uad6c\uc5ed\ub9cc\ud07c\uc774\ub098 \uac00\uce58 \uc788\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uac00\uc7a5 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uac00\uc9c4 \ud638\ud154\uc774 \uc2b9\ub9ac\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4<\/b><\/h3>\n

\ud638\ud154 \uc0b0\uc5c5\uc740 \uc22b\uc790\uac00 \ubd80\uc871\ud588\ub358 \uc801\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc810\uc720\uc728, \uac1d\uc2e4 \uc694\uae08, RevPAR, \ub9e4\ucd9c, \uc608\uc57d \uc18d\ub3c4(booking pace), \uc219\ubc15 \uae30\uac04, \uace0\uac1d \uc720\uc785 \uacbd\ub85c, \uc720\ud1b5 \ube44\uc6a9, \uc608\uce21… \ub9e4\uc77c \ud638\ud154\uc740 \ubc29\ub300\ud55c \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub354 \uc5b4\ub824\uc6b4 \uac83\uc740 \uc5b4\ub5a4 \uc22b\uc790\uac00 \uc2e4\uc81c\ub85c \uc2e0\ud638\ub97c \ubcf4\ub0b4\uace0 \uc788\ub294\uc9c0 \uc544\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc810\uc720\uc728 \uc0c1\uc2b9\uc740 \uc88b\uc740 \uacb0\uacfc\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc9c0\ub098\uce58\uac8c \uae4a\uc740 \uac00\uaca9 \ud560\uc778 \ub54c\ubb38\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 ADR\uc740 \uac00\uaca9 \uacb0\uc815\ub825\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc9c0\ub9cc, \uc218\uc694\uc758 \uc77c\ubd80\ub97c \uc783\ub294 \uacb0\uacfc\ub97c \ucd08\ub798\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. RevPAR \uc0c1\uc2b9\uc740 \ubc18\uac00\uc6b4 \uc77c\uc774\uc9c0\ub9cc, \uacbd\uc7c1\uc0ac\uac00 \ub354 \ube68\ub9ac \uc131\uc7a5\ud55c\ub2e4\uba74 \ud638\ud154\uc740 \uc5ec\uc804\ud788 \uc9c0\uc704\ub97c \uc783\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ub530\ub77c\uc11c \uc6b0\uc704\ub294 \ubc18\ub4dc\uc2dc \uac00\uc7a5 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uac00\uc9c4 \uae30\uc5c5\uc758 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8 \uc6b0\uc704\ub294 <\/span>\uc2dc\uc7a5\uc5d0\uc11c \uc790\uc2e0\uc758 \uc704\uce58\ub97c \ub354 \ube68\ub9ac \uc77d\uace0, \ubb34\uc5c7\uc774 \ubcc0\ud558\uace0 \uc788\ub294\uc9c0 \uc774\ud574\ud558\uba70, \uadf8 \ubcc0\ud654\uac00 \ubaa8\ub450\uc5d0\uac8c \uba85\ud655\ud574\uc9c0\uae30 \uc804\uc5d0 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294<\/b> \uae30\uc5c5\uc758 \uac83\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\uac83\uc774 \ubc14\ub85c HORECFEX VIETNAM 2026\uc5d0\uc11c STR\uc758 \uc2dc\uac01\uc744 \ud1b5\ud574 \uae30\ub300\ub418\ub294 \uc9c8\ubb38\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\ub2e8\uc21c\ud788 \ubca0\ud2b8\ub0a8 \ud638\ud154\uc774 \uc5bc\ub9c8\ub098 \uc131\uc7a5\ud558\uace0 \uc788\ub294\uac00\uac00 \uc544\ub2d9\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ubcf4\ub2e4\ub294 <\/span>\uc131\uc7a5\uc740 \uc5b4\ub514\uc5d0 \uc788\uc73c\uba70, \ub204\uac00 \uc2e4\uc81c\ub85c \ud61c\ud0dd\uc744 \ubcf4\uace0 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \ub2e4\uc74c \ub2e8\uacc4\ub294 \uc5b4\ub5a4 \uc2e0\ud638\ub97c \ubc14\ud0d5\uc73c\ub85c \ub0b4\ub51b\uc5b4\uc57c \ud558\ub294\uc9c0<\/b>\uc5d0 \ub300\ud55c \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\ud55c \ud638\ud154\uc774 \uac1d\uc2e4 \uc810\uc720\uc728 80%\ub85c \ud55c \ub2ec\uc744 \ub9c8\ubb34\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc218\uce58\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac19\uc740 \uc138\uadf8\uba3c\ud2b8\uc758 \uacbd\uc7c1 \ud638\ud154\ub4e4\uc774…<\/p>\n","protected":false},"author":3,"featured_media":60462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1217,64,390,742,65,66,69],"tags":[],"class_list":["post-60469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-event-highlights-ko","category-festival-kr","category-furama-resort-ko","category-news-3-ko","category-news-ko","category-recreation-kr","category-travel-itinerary-kr"],"_links":{"self":[{"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/posts\/60469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/comments?post=60469"}],"version-history":[{"count":2,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/posts\/60469\/revisions"}],"predecessor-version":[{"id":61079,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/posts\/60469\/revisions\/61079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/media\/60462"}],"wp:attachment":[{"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/media?parent=60469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/categories?post=60469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/furamavietnam.com\/ko\/wp-json\/wp\/v2\/tags?post=60469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}