Da Nang, March 27, 2026 – As MICE tourism becomes one of the key growth drivers of the tourism industry, Da Nang city continues to perfect its event destination ecosystem through the organization of the 1st Congress of the Danang Events, Exhibition, Congress & Art Space Association (DECA) for the 2026-2030 term.
DECA – A New Launchpad for Da Nang’s Destination and Event Industry
In the luxurious setting of the Furama International Convention Palace (ICP), the 1st Congress of the Danang Events, Exhibition, Congress & Art Space Association (DECA) for the 2026-2030 term officially took place, marking an important milestone for the tourism, event, and MICE industry in Da Nang city.
Overview of the 1st Congress of the Danang Events, Exhibition, Congress & Art Space Association (DECA), 2026-2030 term, at Furama Resort Danang
The event gathered tourism industry leaders, professional associations, and numerous travel agencies, accommodation providers, and service suppliers. Amidst a strongly transforming tourism market, the establishment of DECA is a strategic step to promote connectivity, standardize quality, and increase Da Nang’s competitiveness on the international MICE map.
Mr. Le Dinh Nam – Deputy General Director of Bac My An Tourism JSC (Furama Resort Danang) – Interim Chairman of DECA sharing his thoughts
Speaking at the Congress, Mr. Le Dinh Nam – Deputy General Director of Bac My An Tourism JSC (Furama Resort Danang) – Interim Chairman of DECA emphasized:
“The establishment of DECA stems from the urgent practical needs of the market. DECA will act as a focal point for strong connections between businesses, creating a launchpad for every member to shine. With the message ‘DECA: Connecting Events, Elevating Destinations’, we are committed to protecting member interests and striving to enhance the competitive position of Da Nang as a destination.”
Connection Forum – Looking Back at the Market, Anticipating 2026 Trends
Opening the program was the Da Nang Hotel & Event Industry Connection Forum 2026. This was an academic space for sharing practical experience with the participation of leading experts.
Vietnam Tourism Outlook 2026 through the perspective of expert Dang Manh Phuoc
Mr. Dang Manh Phuoc – Co-founder and Director of The Outbox Company, a pioneer in tourism market research in Vietnam, presented a paper: “VIETNAM TOURISM OUTLOOK 2026: From Impressive Recovery to Sustainable Growth”.
Mr. Dang Manh Phuoc sharing useful practical knowledge at the Congress
With insightful data analysis, Mr. Phuoc pointed out that travelers in 2026 are not just looking for accommodation but are seeking “valuable experiences”. He emphasized:
- Personalization trend: MICE travelers demand creative event scripts with strong local imprints.
- Data is key: Businesses need to use data to understand customer behavior instead of relying on subjective experience.
- Challenges and opportunities: The tourism industry is at the threshold of new growth but also requires rapid adaptation to digital technology.
Elevating Leadership in the Service Industry with Mr. Olivier Messmer (ST4SD Project)
Continuing the forum, Mr. Olivier Messmer – Team Leader of the ST4SD Project (an international cooperation initiative supported by the Swiss Government), shared a topic: “Enhancing Management and Leadership Capacity in the Hospitality Industry”.
ST4SD Project Leader – Mr. Olivier Messmer sharing at the Congress’s thematic workshop
The ST4SD project is well-known for promoting sustainable development. Mr. Olivier focused on:
- Modern leadership mindset: Shifting from command management to inspirational leadership.
- Building effective teams: How to retain talent in the service industry, which typically has high turnover rates.
- Swiss standards in Vietnam: Enhancing management capacity to compete fairly with other international destinations like Bali or Phuket.
MOU Signing Ceremony Between DHA, DECA, and OUTBOX
The most important moment of Part 1 was the Memorandum of Understanding (MOU) signing ceremony right on the formal stage of the Furama International Convention Palace (ICP). This is considered a “strategic handshake” between three powerful entities: the Da Nang Hotel Association (DHA): representing accommodation infrastructure, Danang Events, Exhibition, Congress & Art Space Association (DECA): representing organizational and destination promotion capacity, and Outbox Company: representing intelligence and market data.
MOU Signing Ceremony between Da Nang Hotel Association (DHA) and Outbox Company
MOU Signing Ceremony between DECA and Outbox Company
This agreement is expected to create a platform for close connection, helping parties share customer resources, improve synchronized service quality, and jointly implement international communication campaigns, affirming the status of “Da Nang – City of Events”.
Official DECA Congress – Creating the Leadership Structure for the 2026 – 2030 Term
After a sophisticated tea break in the ICP lobby, the Congress entered its most important agenda. The interim Executive Board presented the strategic orientation for the next 5 years with core goals: digitizing member data, building a closed MICE supply chain, and organizing international Famtrip tours.
Election of the Executive Board and Approval of the Congress Resolution
With a serious, objective, and transparent working spirit, the Congress conducted voting for the DECA Executive Board for the 2026 – 2030 term. Outstanding faces with significant influence in the event and hotel industry were trusted to steer the DECA ship in the coming journey.
As a result, the Congress agreed and elected 19 official members to the new term’s Executive Board.
The team of 19 members of the Danang Events, Exhibition, Congress & Art Space Association (DECA) Executive Board for the 2026 – 2030 term.
Immediately after, at the 1st meeting, the Executive Board conducted elections and introduced the Standing Committee consisting of 09 members holding key leadership responsibilities. Specifically:
Chairman: Mr. Le Dinh Nam
General Secretary: Ms. Truong Thi Lan Huong
07 Vice Chairpersons:
- Ms. Mai Thi Thanh Hai
- Mr. Luong Van Trang
- Ms. Ha Thi Dieu Vien
- Ms. Nguyen Hai Minh
- Mr. Nguyen Xuan Ha
- Mr. Tran Van Hao
- Ms. Nguyen Thị Thuy Ngoc
The 1st meeting of the Danang Events, Exhibition, Congress & Art Space Association (DECA) Executive Board for the 2026 – 2030 term, officially electing the Standing Committee of 09 members to manage operations.
The presence of the Standing Committee members and Executive Board members represents the diversity and strength of the link between the sectors: Travel, Events, Accommodation, and Media.
At the end of the ceremony, the new Executive Board officially debuted and took an oath before all delegates, while also passing the Congress Resolution. This is a strong commitment from the leadership to successfully achieve the set goals, protect member interests, and promote Da Nang’s event industry to an international level.
The Bright Future of Da Nang MICE
The 1st DECA Congress concluded at 17:30 amidst the joy of all members. More than just a ceremony, the event at the Furama International Convention Palace (ICP) truly became an intellectual forum where great ideas met.
The Danang Events, Exhibition, Congress & Art Space Association (DECA) Congress for the 2026–2030 term took place successfully, marking a new step in the development of the city’s tourism-event community.
The brilliant success of the Congress also continues to affirm the position and excellent organizational capacity of Furama Resort Danang. The fact that the Furama International Convention Palace (ICP) was trusted as the venue for this major event proves the resort’s world-class MICE infrastructure, professional meeting spaces, and international-standard services. Furama Resort Danang is proud to continue being a leading destination, accompanying the strong development of the tourism, service, and event ecosystem in Vietnam.
👉 See more meeting and event packages at Furama Resort Danang: MEETINGS & EVENTS – Furama Resort Danang
