Some moments become the memories that define a meal. It is not only about the delicious dishes served on the table, the refreshing taste of a cold beer, or the warm glow of lights in an atmospheric Japanese-inspired space. Sometimes, what people remember most is the moment when everyone raises their glasses, looks at one another, and calls out a joyful toast before the gathering begins.
At Hura Izakaya, we want to create a culture of our own for our guests: when raising a glass, instead of the familiar “yo yo” or the Japanese-style “kanpai”, let’s raise our voices together and say:
Hura! Hura! Hura!
Three “Hura” are more than just a joyful toast. They are the sound of excitement, the spirit of readiness, determination, togetherness, and connection.
Everyone raises their glasses and calls out “Hura Hura Hura” with energy and enthusiasm.
“Hura” – The Sound of Joy and New Beginnings
The name Hura brings to mind joyful cheers such as “Hurray!” or “Hurrah!” – expressions people naturally call out when celebrating, cheering, encouraging, and sharing happiness with one another.
For Hura Izakaya, “Hura” is more than just a brand name. It is the spirit of the restaurant. It is the greeting when guests walk through the door. It is the feeling when a dish arrives at the table. It is the moment when friends, colleagues, and families raise their glasses together and begin a meal filled with energy.
If “kanpai” is the toast of Japanese culture, and “yo yo” is a familiar cheer at Vietnamese gatherings, then “Hura” is Hura Izakaya’s own way of raising a glass – joyful, approachable, and inspired by contemporary Japanese spirit in the heart of the coastal city of Danang.
Why Three “Hura”?
Three “Hura! Hura! Hura!” are like a rhythm that brings people together.
The first Hura is for joy – the joy of meeting, sitting together, and beginning a delicious meal.
The second Hura is for connection – between friends, family, colleagues, partners, and everyone sharing the same moment around the table.
The third Hura is for the spirit of readiness – ready to enjoy, ready to open up, and ready to step into a joyful, warm, and memorable Japanese dining experience.
The three “Hura” can also be understood as three wishes:
Hura for today.
Hura for the people sitting beside you.
Hura for all the good things ahead.
Hura Izakaya welcomed its first guests to a fully packed opening night.
A New Toasting Culture at Hura Izakaya
Hura Izakaya was born from a love for Japanese cuisine, but we want to offer more than just Japanese dishes. We want to create a space with its own culture, where guests do not simply come to dine, but also to feel, participate, and become part of the brand story.
So, when you visit Hura Izakaya, try a simple ritual:
Raise your glass.
Look at the people sitting with you.
Smile.
And call out together:
Hura! Hura! Hura!
It is a moment when distances disappear. New acquaintances become closer. Colleagues become teammates. Friends grow closer, and families feel even more connected. An ordinary meal becomes a memory filled with sound, rhythm, and emotion.
Hura – The Spirit of Excitement, Determination and Connection
Within every “Hura” lies the excitement of a celebration beginning. There is the determination of people moving towards something good together. There is the spirit of readiness from those who want to embrace and enjoy life to the fullest. And above all, there is the connection between people.
That is also the spirit Hura Izakaya embraces: a Japanese-style izakaya where great food comes with a lively atmosphere, where every table is a gathering, every beer is a toast, and every cheer becomes a rhythm of connection.
Here, guests can enjoy Japanese dishes prepared by a skilled culinary team in Danang, surrounded by a warm atmosphere of wood, golden lighting, signature red accents, and the welcoming spirit of an izakaya. But what truly makes Hura different is the atmosphere: more lively, more welcoming, more distinctive, and easy for everyone to become part of.
Say “Hura” at Hura Izakaya
Every dining brand needs a memorable dish. But a brand with lasting energy needs more than that: it needs a spirit, a ritual, and a memory that makes guests want to return.
At Hura Izakaya, we hope that the call of “Hura! Hura! Hura!” will become part of that experience.
So that every toast at Hura is not simply an invitation to drink, but an invitation to connect.
Not simply the beginning of a meal, but the beginning of a joyful moment.
Not simply a cheer, but a spirit.
The next time you visit Hura Izakaya, raise your glass with your friends, family, or colleagues and call out together:
Hura! Hura! Hura!
Hura Izakaya – Eat well, drink joyfully, connect the Japanese way.
