There are moments when simply looking at a sequence of events is enough to sense the developmental rhythm of a city. The summer of 2026 is such a milestone for Da Nang. In less than two weeks, the city successively became the regional focal point with the 4th Da Nang Asian Film Festival (DANAFF IV) and Da Nang Business, Finance and Technology Week 2026 (DBFTW 2026). One side is cinema, art and creativity; the other is finance, artificial intelligence, semiconductors and high technology. The two events belong to fields that seem distinct yet together reflect a shared vision: Da Nang is transforming from a renowned resort destination into a city of ideas, connections and development opportunities of international stature. This is not merely a change in image, but a step forward in the developmental thinking of an urban area heading toward the future.
Furama Resort Da Nang and the Ariyana International Convention Palace – the venue for numerous national and international events, contributing to elevating Da Nang’s MICE position.
The 4th Da Nang Asian Film Festival (DANAFF IV) continues to help promote the city’s image and drive the development of the creative economy. (Photo: DANANG NEWS)
Da Nang Is Telling a New Story About Itself
For many years, Da Nang has been known as one of Vietnam’s leading destinations, with beautiful beaches, modern infrastructure and a dream living environment. However, the city’s appeal today no longer comes solely from natural scenery or resort tourism. Da Nang is gradually expanding its identity by becoming the destination for events of regional and international stature.
DANAFF IV continues to affirm the role of cinema as a cultural bridge and a highly effective tool for destination promotion. When filmmakers, artists and film experts from many countries converge in Da Nang, the city becomes not only the backdrop for cinematic works but also a place that sparks new stories about culture, people and tourism. This is also an important foundation for developing the Film Economy – where each film and each frame contributes to spreading the destination’s image to a global audience.
Cinema is becoming one of the effective bridges for promoting the destination and spreading Da Nang’s image to the world.
Right after the vibrant atmosphere of the film festival, DBFTW 2026 offered a different perspective on the city. In-depth forums on the international financial center, artificial intelligence (AI), semiconductors, high technology and innovation showed that Da Nang is orienting toward fields capable of creating long-term value. The presence of policymakers, experts, businesses and investors also reflects the growing confidence placed in the city’s development potential in the new period.
DBFTW 2026 brings together experts, businesses and investors in the fields of finance, technology and innovation. (Photo: Vietnam.vn)
Cinema brings inspiration. Technology opens opportunities. When these two currents converge, Da Nang is gradually building the image of a dynamic, creative urban area ready to integrate with the world.
The Event Economy – A New Driver for Tourism and City Development
Looking more broadly, DANAFF IV and DBFTW 2026 took place at a time when the Da Nang International Fireworks Festival (DIFF) was creating a strong appeal for millions of domestic and international visitors. The succession of festivals, film events and international forums has created a diverse event ecosystem, bringing greater value to the city.
The series of events taking place consecutively in the summer of 2026 contributes to creating a new appeal for Da Nang tourism. (Photo: Collected)
If DIFF helps stimulate tourism and services, and DANAFF builds Da Nang’s image as a creative city through cinema, then DBFTW expands the city’s position on the regional finance and technology map. Each event targets a different audience group, yet all contribute to increasing Da Nang’s appeal to visitors, businesses and the international community.
This is also a development trend of many famous cities around the world. Cannes is known not only for its Mediterranean coast but also for the Cannes Film Festival. Davos is associated with the World Economic Forum. Singapore builds its brand through the Singapore FinTech Festival, Formula 1 and a host of international events held year-round. What these cities have in common is knowing how to turn events into part of a strategy for economic development and destination branding.
Da Nang is gradually building an event ecosystem, aiming toward sustainable event economy and MICE tourism development. (Photo: Ministry of Culture, Sports and Tourism)
For Da Nang, continuously hosting large-scale events not only helps increase visitor numbers in the short term but also opens up opportunities to attract high-value visitor segments such as MICE guests, entrepreneurs, experts, investors and the creative community. These are groups with longer stays, higher spending and a positive contribution to the sustainable development of the tourism industry.
Furama – Ariyana Accompanying Events of International Stature
One thing DANAFF IV and DBFTW 2026 have in common is that both were held at the Furama International Convention Palace and the Ariyana International Convention Palace Da Nang.
The Furama International Convention Palace and the Ariyana International Convention Palace are the venues for numerous conferences, forums and international events in Da Nang.
Being successively chosen as the host venue for important events not only affirms the professional conference and event organization capacity of the Furama – Ariyana ecosystem but also reflects the strong development of MICE infrastructure in Da Nang.
From APEC Economic Leaders’ Week 2017 to international conferences, economic forums, exhibitions and corporate events over many years, Furama – Ariyana has always accompanied the city’s important milestones. With its modern hall system, flexible event spaces, professional operating procedures and experienced team, this complex has become the venue trusted and chosen by many domestic and international organizations.
Not only a place where important gatherings take place, Furama – Ariyana also contributes to creating complete experiences by combining conferences with resort stays, dining and connecting activities right by the Da Nang coast. This is also an outstanding advantage that helps the city increasingly affirm its position as a leading MICE destination in Vietnam.
Furama Resort Da Nang – A Destination for Relaxation, Conferences and Valuable Connections
As the first 5-star beach resort in Da Nang, Furama Resort Da Nang is not only a place of accommodation for domestic and international visitors but also an important part of the city’s MICE ecosystem.
Furama Resort Da Nang offers an experience combining luxury relaxation with professional conference services.
The connection between Furama Resort Da Nang, the Furama International Convention Palace and the Ariyana International Convention Palace offers a comprehensive solution for conferences, seminars, exhibitions, gala dinners, incentive programs and corporate events of various scales. Together with its luxurious guest room system, diverse chain of restaurants, international-standard resort services and prime beachfront location, Furama offers seamless experiences that simultaneously meet the needs for work, connection and relaxation.
In the context of Da Nang increasingly affirming its position on the map of the region’s event cities, Furama Resort Da Nang is proud to accompany that development, contributing to creating professional experiences and memorable impressions for thousands of delegates, businesses and visitors each year.
Accompanying a Da Nang Rising to the World Stage
International events will eventually come to a close, but the value they bring will continue to spread.
It is the image of a more dynamic Da Nang in the eyes of international friends. It is the confidence of investors in the city’s development potential. It is the cooperation opportunities opened up from meetings, forums and conferences. And above all, it is the foundation for Da Nang to gradually build a sustainable event economy, where culture, tourism, finance and technology together create new growth momentum.
On that journey, Furama Resort Da Nang is proud to be not only an iconic resort destination but also a place that accompanies events meaningful to the city’s development. Each conference, each forum and each gathering held at Furama – Ariyana contributes to connecting people, spreading value and continuing to write the story of a modern, creative Da Nang that is increasingly integrating deeply with the region as well as the world.
From conferences and exhibitions to MICE programs combined with resort stays, Furama Resort Da Nang is always ready to accompany businesses and partners in memorable events.
If your business is looking for a venue to host a conference, seminar, exhibition, MICE program or event combined with a resort stay in Da Nang, Furama Resort Da Nang together with the Furama – Ariyana ecosystem is always ready to accompany you in creating professional, distinctive and world-class experiences.
