More than 700 delegates and guests at the Gala Dinner of the Da Nang International Tourism Festival – DITF 2026 had the opportunity to enjoy Binh Yen pomelo, a specialty of Que Phuoc commune along the Thu Bon River. From farmers’ orchards to international banquet tables at Furama Resort Danang, this local fruit is unfolding a remarkable story about the connection between agriculture, cuisine, luxury tourism, and community development.
From pomelo orchards along the Thu Bon River to an international Gala Dinner
On October 18, 2026, at the Gala Dinner within the framework of the Da Nang International Tourism Festival – DITF 2026, more than 700 delegates and guests enjoyed a special product of the Que Phuoc region: Binh Yen Pomelo.
Attending the program were leaders of Da Nang city, more than 500 domestic and international buyers, representatives of travel agencies, along with hotel directors and partners in the tourism industry.
Amidst the setting of an international tourism networking event, the Binh Yen pomelo appeared as a simple yet meaningful introduction to the products, people, and land along the Thu Bon River.
Previously, with the support of the Quang Nam Destination Club, 2 tons of Binh Yen pomelo were harvested by farmers in Que Phuoc commune and transported to Furama Resort Danang to serve the activities of DITF 2026.
According to evaluations recorded in local reports, the product received positive feedback from Furama’s management, culinary experts, and tourists thanks to its mildly sweet, juicy flavor and its unique origin story.
Notably, Binh Yen pomelo did not need to become an elaborate dish to be present on a 5-star banquet table.
Natural quality, careful selection, and the story of the land have created the product’s value.
It is also a testament that local agricultural products, when properly connected, can fully meet the demands of international tourism events.
From Tay Giang, Trà Leng, A Lưới, Nam Ô to Bình Yên: a journey linking tourism with the community
For many years, Furama Resort Danang has pursued the direction of integrating local products into the luxury tourism value chain, while contributing to supporting livelihoods and promoting the culture of Central Vietnam communities.
In Tay Giang, Furama has connected with the Co Tu community to introduce and develop markets for indigenous agricultural products.
Through the Vietnamese Culinary Culture Journey program, Furama has also introduced Nam O traditional fish sauce, Hoa Bac agricultural products, Tay Giang specialties, and A Luoi Bo Chinh ginseng to chefs, culinary experts, and international guests.
Mountainous areas like Tra Leng also present a need for connecting agricultural products, preserving indigenous knowledge, and developing livelihoods associated with community tourism.
This is the direction that Furama wishes to continue accompanying local authorities and tourism organizations.
The common point of these activities is a consistent perspective:
Luxury tourism should not stand apart from the life of the local community.
A 5-star hotel can become a market for high-quality products, a place to promote culture, and a bridge to bring local agricultural products to new customers.
For Binh Yen pomelo, being served at the DITF 2026 Gala Dinner before hundreds of businesses and international guests is a promising start.
Not just an event: Da Nang Hotel Association and Furama aim for a long-term consumption market
According to the orientation of Mr. Nguyen Duc Quynh, Chairman of the Da Nang Hotel Association and General Manager of Furama Resort Danang, bringing local agricultural products into hotels needs to go beyond the framework of short-term promotional programs.
The long-term goal is to build a substantive link between producers, local authorities, distribution businesses, and the hotel-restaurant system.
For Binh Yen pomelo, the Da Nang Hotel Association and Furama aim to step-by-step develop the product in two parallel directions: expanding consumption channels and enhancing brand value.
First, Furama plans to research including Binh Yen pomelo in seasonal fruit menus, at buffet counters, V-Senses Café, Danaksara restaurant, and MICE banquet programs.
Executive Chef Doan Van Tuan and the Furama culinary team can continue to research creative dishes, desserts, and drinks from pomelo, while respecting the original flavor of the product.
However, regular menu development must go hand in hand with evaluations of quality, seasonal yield, storage methods, food safety standards, and supply costs.
Because for a product to have a long-term presence in the hotel system, it not only needs to be delicious but also must ensure stable supply and consistent quality.
From the experimental experience at Furama, the Da Nang Hotel Association can connect more member hotels, resorts, and restaurants to introduce, sample, and seek cooperation opportunities with the Binh Yen growing region.
If organized systematically, this could become a model for connecting seasonal agricultural products for many other localities in Da Nang.
“Binh Yen Pomelo – From Thu Bon River”: telling the product story through the language of tourism
Besides expanding the consumption market, Furama and the Da Nang Hotel Association also aim to support building a product presentation suitable for international guests.
One proposal is to develop an identification label:
BINH YEN POMELO
FROM THU BON RIVER
The introductory label can be used at fruit counters, buffets, display booths, restaurants, and culinary events.
Accompanied by a QR code, it helps tourists learn about Binh Yen village, the pomelo growing area along the Thu Bon River, the farmers, the harvest season, and the unique features of Que Phuoc commune.
The information can also introduce potential community tourism itineraries, connecting pomelo orchards with the Thu Bon River landscape and the Hon Kem – Da Dung scenic spot.
This is an approach very much in line with the trend of experiential tourism.
Because today, tourists are not only interested in what they are enjoying.
They also want to know:
Where does the product come from? Who made it? And what makes it different?
A properly introduced pomelo can become an ambassador for an entire region.
November 3, 2026: continuing to bring Binh Yen pomelo to international chefs
Following the results at DITF 2026, Furama Resort Danang plans to organize the Da Nang International Professional Chef Competition on November 3, 2026.
According to the connection plan being prepared by the locality, Mr. Nguyen Duc Quynh has proactively proposed creating conditions for Que Phuoc commune to bring Binh Yen pomelo for display, promotion, and to invite international chefs and culinary experts to sample it.
If implemented, this will be an opportunity for the product to continue reaching those who directly select ingredients and develop menus for the restaurant and hotel system.
Beyond introducing the fruit, the activity could become a starting point for discussions on supply standards, packaging, storage, yield, and commercial cooperation.
More importantly, the presence of pomelo growers’ representatives at the event will help the product story be told by the very people who created it.
From selling pomelos to developing Que Phuoc community tourism
The value of Binh Yen pomelo lies not only in the shipments consumed.
The Que Phuoc region also has potential for developing agricultural and community tourism thanks to the Thu Bon River landscape, the orchards, and the ability to connect with Hon Kem – Da Dung.
In the future, tourists can visit pomelo orchards, experience seasonal harvesting, enjoy local cuisine, and learn about the lives of the people.
To develop in that direction, the participation of the government, farmers, cooperatives, travel agencies, and accommodation facilities is needed.
In particular, local people must be the subjects and beneficiaries of tourism activities.
Because the ultimate goal is not just to sell more pomelos.
But to create more livelihoods, enhance product value, preserve the agricultural landscape, and give the younger generation more motivation to stay with their homeland.
A small pomelo, a big vision
For Furama Resort Danang, connecting with Binh Yen pomelo is part of the strategy to develop a culinary and heritage resort.
A strategy in which cuisine is not just delicious food, but also a means of preserving culture, introducing the land, and connecting the community.
For the Da Nang Hotel Association, this could also become a practical cooperation model between the hotel industry and the city’s agricultural production regions.
From the products of Tay Giang, A Lưới, Nam Ô fish sauce to Binh Yen pomelo, each product has its own story, but they all meet at one goal:
Integrating indigenous values into the luxury tourism service chain, so that the development of the tourism industry creates more value for the people and the community.
More than 700 guests at the DITF 2026 Gala Dinner on October 18 may only be the first in a broader promotional journey.
But from the sweet, refreshing pomelo segments on the international banquet table, a new opportunity is opening up for Binh Yen pomelo growers.
It is an opportunity for a local product to not only be known but also chosen, cherished, and have a sustainable place in the tourism market.
Because the value of a resort is measured not only by what it brings to tourists but also by what the resort can contribute to the community and the land that has nurtured it.
FURAMA RESORT DANANG
A Culinary Heritage Resort
FROM LOCAL FARMS TO GLOBAL TABLES
From local orchards to international tables.
