OFFICIAL OPENING OF DANANG’S BIGGEST TRADE & CONSUMER PROMOTION EVENT OF THE YEAR – MEGA SALE 2025

[Da Nang, June 12, 2025] For the first time ever in Da Nang, the Mega Sale Da Nang 2025 branded promotional festival officially kicked off today. The event is co-organized by the Da Nang Department of Industry and Trade and Bigbang Trading & Service Co., Ltd., marking the largest trade and consumer stimulus event of the year in the city.

Kickstarting the Highlight of Summer 2025 Shopping Season

With the aim of promoting local products, enhancing consumption, and providing citizens and tourists with opportunities to shop for high-quality goods and services at attractive prices, the Da Nang Department of Industry and Trade has launched the Da Nang Summer Promotion Program 2025 and is organizing the Mega Sale Da Nang 2025.

The opening ceremony took place at 9:00 AM on June 12, 2025, initiating a lively series of activities from June 12 to June 15, 2025, held at Furama Resort Da Nang. The event has attracted a large number of consumers and tourists to visit, shop, and enjoy the vibrant atmosphere.

Atmosphere of the opening ceremony

Speaking about the scale of the event, Ms. Do Thi Quynh Tram – Deputy Director of Da Nang Department of Industry and Trade said: “As the city continues to drive economic development, commerce remains a central and strategic sector. In the first months of 2025, the city’s total retail sales of goods and consumer service revenue is estimated at VND 66,000 billion, a growth of approximately 27.5% year-on-year. This reflects growing public confidence in the domestic market. The launch of Mega Sale 2025 contributes significantly to stimulating domestic consumption and enhancing trade promotion activities, especially during the peak summer and DIFF 2025 season. The event sees active participation from major distribution systems such as MM Mega Market, Lotte Mart, and Go!.”

Image 2: Ms. Do Thi Quynh Tram highlights the importance of trade promotion through Mega Sale 2025

Mr. Le Dinh Nam, Deputy General Director of Bac My An Tourism Complex and also Deputy General Director of Operations of the Furama – Ariyana Tourism Complex, shared the same view: “Mega Sale Da Nang 2025 is a significant economic driver for the city and a strong attraction for tourism during peak season. As the hosting unit, we hope this event becomes an annual tradition – a familiar summer destination that connects businesses, consumers, and tourists in a space of leisure, shopping, and full experiences in Da Nang.”

A Space Connecting Consumers with Over 300 Renowned Brands

Right after the opening, Furama Resort Da Nang became the city’s most dynamic destination, welcoming thousands of visitors. Hosted at the International Convention Palace (ICP), the event features more than 120 booths directly connecting consumers with over 300 prominent domestic and international brands. Exhibits range from high-end fashion, cosmetics, perfumes, and accessories to organic food, home appliances, and tourism services.

 Mega Sale 2025 in full swing at the International Convention Palace, Furama Resort Da Nang

In addition, the festival includes 8 OCOP (One Commune One Product) booths showcasing outstanding specialty products from Da Nang and Quang Nam province. This is a great opportunity for consumers to access high-quality, certified local products such as agarwood and coffee.

OCOP booths from Quang Nam – Da Nang bring regional products closer to consumers

Famous brands like Gucci, Estée Lauder, Mont Blanc, Yves Rocher, Nike, and more are featured at the event, offering unprecedented discounts of up to 80% along with over 10,000 vouchers and 100% chance lucky draws.