The Danang People’s Committee has just issued an official dispatch to organize cultural activities and festivals along both sides of the Han River in 2022. Accordingly, from January to December 2022, periodic outstanding activities will mainly be held on weekends such as shows of street dance, music, magic tricks and Tuong (classical drama), and traditional music and arts performance clusters. Annual activities will be organized with various forms of arts performances, experience activities, tours, and exhibitions to celebrate the Lunar New Year 2022 and national and municipal holidays. Funding for organizing cultural activities and festivals along both sides of the Han River will be from the municipal budget and private financial sources.
In addition, based on the pandemic situation at the planned organization times, relevant local agencies must ensure the strict practice of safety measures against COVID-19 in accordance with the regulations of the national and municipal governments. In particularly, competent agencies shall renovate the method of organizing activities in terms of content and form, ensuring their breakthroughs, novelty, and attractiveness. Besides, heed must be paid to increasing interaction with the audience through activities based on digital platform technologies. The aim is to increase communication efficiency, safe and flexible adaptation to COVID-19 developments, thereby ensuring organizational effectiveness towards the formation of unique cultural products along both sides of the Han River.
The prolonged impacts of COVID-19 have significantly changed the consumption habits of customers across all fields including tourism. Therefore, to meet people’s travel demand in the new period of adaptation to COVID-19, “contactless tourism” or “touchless tourism” is considered to be a solution as well as an appropriate direction to help the industry flexibly develop and adapt to the pandemic.
Danang’s Tourism Department has released an e-commerce and virtual tourism exhibition platform which will allow tourists to seek quality tourism products. Nguyen Thi Hoai An, Deputy Director of Danang City’s Tourism Promotion Center, said: “E-commerce platform combined with virtual tourism exhibition is a global trend which has been applied by many famous tourist destinations. Businesses can market their products and services on the e-commerce platform. It’s an innovative way to promote tourism during the pandemic.”
Golf tourism is known as a type of sport tourism that combines the play of golf with other activities of sightseeing, exploring and relaxing at various destinations. Golf tourism is highly potential in Viet Nam, and golf travelers are known for their long stays and high expenditure, which is many times higher than spending by ordinary visitors. Therefore, golf tourism will become an effective segment to attract international visitors, bringing sustainable and stable benefits to the country’s ‘non-smoke industry’.
As assessed by domestic tourism experts, after the COVID-19 wave is brought under control, the demand for foreign visitors, especially high-spenders to Viet Nam to play golf would be even greater because this tourism product has a high safety level and low contact with limited crowds.
In reality, Danang and its neighbors in Central Viet Nam boast many advantages to develop this lucrative type of tourism, including much strength when it comes to modern accommodation infrastructure and a world-class golf course system. Currently, Central Viet Nam houses seven put-into-operation golf courses, three of which are in Danang alone. The country has a combined total of about 70,000 golfing members, mainly in the capital city of Ha Noi and Ho Chi Minh City.
In the near future, the Danang tourism industry will organize a series of events to spread the strength of golf tourism in Danang and other central localities, thereby attracting visitors from potential markets in 2022 and the subsequent years. During his recent interview with Danang Newspaper, Mr. Pham Thanh Tri, the Standing Vice Chairman of Viet Nam Golf Tourism Association, emphasized that the Viet Nam golf tourism will thrive through economic and cultural relationships with Asia’s top golf markets, namely Japan and the Republic of Korea (RoK).
Particularly, Danang shows off many advantages to develop this type of tourism thanks to its impressively- developed tourism ecosystem listed among the top rankings in Viet Nam. Next year, the Viet Nam Golf Association proposes the organization of the awards ceremony of the upcoming World Golf Awards 2022 in Danang so as to promote this emerging golf destination.
In making its evaluation, Airline Ratings considers the airlines’ incident records in recent years, fleet age, results of audits conducted by the governing body of aviation, the International Civil Aviation Organization (ICAO) and other aviation authorities.
“The airline’s priority in operational excellence confirms their brand names in the aviation industry while expressing their customer-centric strategy. Vietjet is especially recognized for massive investment into a new fleet, system upgrades and technology adoption to ensure safety in operation and meeting passengers’ evolving and convenient flight demands,” Airline Ratings Editor-in-chief Geoffrey Thomas said.
This year’s top 10 list also includes notable low-cost peers such as Ryanair, EasyJet and Frontier, for their excellent performances in flight safety despite the pandemic. Airline Ratings also rates Vietjet at seven-star level, the highest ranking for aviation safety in the world for four consecutive years since 2018.
Vietjet Managing Director Dinh Viet Phuong said: “We are proud to keep up with the top safety ranking in the global aviation industry. We have committed to carrying out reliable flight operations while expanding our flight network and diversifying services to provide the best flying experiences to our passengers in the future.”
Vietjet operates a new, modern, and fuel-efficient Airbus fleet with a technical reliability rate among top operators in the region and the world. The airline is constantly investing into aircraft engine and MRO services, aviation technology transfer and adoption with leading providers in the industry such as Safran, Rolls-Royce, SR Technics and Swiss-AS to ensure the highest standard in terms of safety and quality.
Airline Ratings rates the safety, in-flight product, and COVID-19 compliance of 385 airlines using its unique seven-star rating system. It has been used by millions of passengers from 195 countries and has become the industry standard for safety, product, and COVID-19 rating.
According to the Signify Vietnam Company – the design consultancy unit of the project, the project aims to give the Han River, an iconic Danang beauty, an artistic makeover, thereby making the city more vivid and romantic when the night comes.
Accordingly, five bridges spanning the Han River in the city center will be bathed in light to ‘breathe new life’ into Danang at night. This will help to create an attractive nighttime tourism product for the city in order to increase tourist numbers and enhance the spiritual lives of local residents, hereby significantly contributing to driving the city’s economic tourism. Especially, the project will help enhance the value of the general urban landscape alongside the Han River, creating a new symbol for the central coastal city.
Under the project, the artistic lighting system will be installed at the Nguyen Van Troi pedestrian bridge, whilst the current lighting systems on four other bridges, namely Thuan Phuoc, Song Han (Han River), Tran Thi Ly and Rong (Dragon), will be upgraded.
In addition, urban landscapes along both banks of the Han River, and riverside parks and green trees will be illuminated.
With regard to the space on the water surface of the river, the project’s design consultancy unit has proposed to add lighting activities for the city’s large-scale events and organize lighting events in the city such as laser light shows, water music programmes, lighting systems in the sky, drone light shows, and 3D water screen projection shows.
Most notably, the Nguyen Van Troi Bridge will play a central role and be a focal point of spreading the long axis of art lighting along the river.
There are two ideas about arts lighting decorations for the bridge: ‘lighting thread’ and ‘carp turns into dragon’. In particular, the ‘lighting thread’ idea will represent the connection of the past to the present and towards the future, whilst the ‘carp turns into a dragon’ theme will feature the dynamic image of Danang as the embodiment of success and complete happiness.
Meanwhile, the city will upgrade the current lighting systems on Thuan Phuoc, Song Han (Han River), Tran Thi Ly and Rong (Dragon) bridges with the aim to promote the development of waterway tourism on the Han River.
All lighting systems on the Han River will be connected and controlled via the internet with the use of the Interact Landmark software. The use of the software makes it easy to create and trigger light shows from anywhere.
The total costs of the installation of a new lighting system for Nguyen Van Troi Bridge, and the upgrade of lighting systems for Song Han, Dragon, Tran Thi Ly and Thuan Phuoc bridges are estimated at VND110 billion.
In his speech delivered at the inauguration ceremony of the expanded APEC Sculpture Park on January 10, 2022, Danang People’s Committee Chairman Le Trung Chinh revealed that the city planned to implement a public art lighting project themed ‘River of Light’ in combination with festival and cultural activities to create a chain of attractive tourism products for the city, thereby contributing to improving the spiritual life of local residents and increasing tourist numbers in the city.