Da Nang Tourism 2025: Exploring a “New Era” with World-Class Events

The year 2025 opens an exciting new chapter for Da Nang, Vietnam’s most livable coastal city. Under the overarching theme “Danang – The New Rising Era,” the city celebrates a significant historical milestone while highlighting its ambition to become Asia’s top destination, offering world-class and unique tourism experiences. Continuously recognized by prestigious international organizations, Da Nang eagerly welcomes visitors to explore its vibrant new image.

Objectives & Market Outlook for Da Nang Tourism 2025:

Da Nang’s tourism sector has set ambitious goals for 2025, marking a robust recovery post-pandemic and demonstrating a determination for substantial growth:

• Visitor Targets: Aim to welcome over 11.9 million overnight visitors—an impressive figure marking a 10% increase compared to 2024 and significantly exceeding pre-pandemic levels (149% compared to 2019). This includes 4.8 million international and over 7.1 million domestic visitors.

• Revenue Goals: Expecting to generate over 36 trillion VND from accommodation, dining, and travel services, a growth rate exceeding 15% compared to 2024.

• Market Trends: 2024 witnessed exceptional recovery. Early 2025 continues to see strong growth in international visitors (up 48.3% in the first two months compared to the same period in 2024), indicating increasing global appeal. However, the domestic market shows slight signs of slowing, calling for strategic attention to maintain stability.

• Key Markets: Alongside traditional markets (South Korea, Taiwan, China, USA, Japan), Da Nang proactively targets emerging and potential markets such as the Philippines, Kazakhstan, Uzbekistan, and especially the USA (leading in destination searches as of January 2025).

• Target Segments: Focused on developing premium tourism products like MICE (Meetings, Incentives, Conferences, Exhibitions), golf tourism, wedding tourism, and luxury resort stays to attract high-spending visitors.

Development Strategies:

To achieve its objectives, Da Nang focuses on three major breakthrough areas:

• Tourism Products: Continuously renewing and diversifying products, emphasizing strengths like luxury beach resorts, MICE, golf, weddings, gastronomy, night tourism, and cultural and community tourism. Notable campaigns include the “Da Nang Food Tour” and “Experience Da Nang 2025 – Multiple Experiences.”

• Market Promotion & Air Routes: Intensifying promotional activities (“Da Nang – A New Era of Travel,” “Da Nang Say Hi”), expanding markets, and encouraging the opening of new direct flight routes.

• Service Quality & Human Resources: Enhancing service standards, investing in professional tourism workforce development, infrastructure upgrades, promoting safe and eco-friendly tourism environments, advancing digital transformation, and strengthening cooperative linkages.

Must-Experience Major Events in 2025:

50th Anniversary of the City’s Liberation (March 2025):

• Significance: Historic milestone (29/03/1975 – 29/03/2025).

• Highlights: Official anniversary ceremony (29/03), fireworks display (29/03 evening), floral and boat parades (28-29/03), exhibitions (“Da Nang – 50 Years of Development and Integration,” “Da Nang – Past and Present”), special artistic performances (“Half a Century of Da Nang Songs,” “Danang Concert 2025”), 3D Mapping shows, and various sports and cultural events.

Da Nang International Fireworks Festival (DIFF) 2025 (31 May – 12 July 2025):

• Theme: “Danang – The New Rising Era.”

• Scale: Largest ever with 10 teams (Vietnam (2 teams), Finland, UK, Portugal, Poland, South Korea, Italy, Canada, China), competing over six spectacular Saturday nights.

• Schedule: From 31 May to 12 July 2025.

• Venue: Han River Port (fireworks launch), Tran Hung Dao street sidewalk (performances).

• Experience: High-quality fireworks shows synchronized with music, augmented reality (AR) technologies, and engaging side events.

With clear goals, strategic planning, and outstanding events, Da Nang 2025 promises a vibrant and thrilling “New Rising Era.” This is an ideal time for travelers to discover the dynamic transformation of this beautiful coastal city.