Danang Ascends: Emerging as a Magnetic Hub for Global Tourism and a Leading MICE Destination in Southeast Asia

In the opening months of 2025, Danang has written a brilliant new chapter on the global tourism map, asserting its leadership with the strongest rebound and growth in international visitor arrivals in Vietnam. With its strategic geographic location, open tourism policies, and the presence of iconic luxury resorts such as Furama Resort Danang, this vibrant coastal city is steadily realizing its ambition of becoming a premier international tourism and MICE destination in Southeast Asia.

According to Bao Danang, the city’s tourism sector saw a spectacular breakthrough in the first quarter of 2025. Total visitor numbers reached an impressive 2.1 million, up 23.4% year-on-year. A standout highlight was the remarkable 63.8% surge in international arrivals, totaling 931,000 visitors. These figures not only confirm Danang’s growing appeal but also signal a robust and sustainable rebound in the inbound travel market. Tourism revenue for the quarter was estimated at VND 7,800 billion, up 26.5%, underscoring the sector’s positive economic impact.

Soaring International Flights – Danang’s Runway to the World

A key driver of this growth has been the vibrant return of international air routes. Danang is currently operating 37 international air routes with 517 weekly flights, directly connecting to major markets such as South Korea, China, Japan, Thailand, Singapore, and multiple European countries. The return of 59 international travel agencies—up by 12 compared to Q1 2024—reflects renewed trust and high expectations for Danang’s tourism potential.

The city has also taken proactive steps in global tourism promotion by participating in leading international travel fairs in Germany, Singapore, and India. In addition, hosting 9 international famtrip delegations has created direct opportunities to showcase Danang’s tourism offerings in an authentic and impactful way.

Furama Resort Danang – A Symbol of Luxury Hospitality Elevating Global Guest Experience

Stretching along the stunning My Khe Beach, Furama Resort Danang is not only the city’s first 5-star resort but also a long-standing symbol of world-class luxury. With its solid reputation, the resort remains a top choice for international travelers and a strategic partner supporting Danang’s development as a premium destination for leisure and MICE tourism.

In Q1/2025, Furama Resort Danang welcomed a large influx of international guests from key markets such as South Korea, Australia, and Europe. Signature experiences such as fine dining at Tàya House, holistic wellness treatments at V-Senses Wellness & Spa, immersive Vietnamese cooking classes, and local cultural discovery tours have created lasting impressions, highly praised for their authenticity and service quality.

Most notably, with the prestigious Ariyana Convention Centre Danang—which proudly hosted APEC 2017—Furama Resort Danang continues to be the preferred venue for major international conferences, exhibitions, and events, affirming its pioneering role in the city’s MICE tourism landscape.

Danang’s Vision: Becoming the Premier MICE and Resort Destination in Southeast Asia

With its impressive performance in the first quarter of 2025, Danang is steadily realizing its strategic goal of becoming a leading international hub for tourism and conferences in Southeast Asia. The collective efforts of pioneering tourism enterprises—especially premium hospitality brands like Furama Resort Danang—will be the cornerstone that propels this coastal gem further onto the global tourism stage.

Source: Bao Danang – Article titled “Đà Nẵng đang ngày càng hấp dẫn đối với du khách quốc tế” (Danang is Becoming Increasingly Attractive to International Visitors)