SEMINAR “ARTIFICIAL INTELLIGENCE – A NEW DRIVER FOR DA NANG’S DEVELOPMENT” PROMOTES SMART TOURISM STRATEGY AND DIGITAL TRANSFORMATION IN THE TOURISM INDUSTRY

On May 9th, at the International Convention Palace (Furama Resort Danang), DSAC Center successfully hosted a specialized seminar on city-level artificial intelligence infrastructure, themed “Artificial Intelligence – A New Driver for Da Nang’s Development.” With nearly 400 delegates attending both in-person and online, the seminar featured in-depth discussions assessing Da Nang’s AI infrastructure and outlining investment and development directions for the city’s AI ecosystem – particularly within the tourism sector.

Opening of the seminar “Artificial Intelligence – A New Driver for Da Nang’s Development”

Digital Transformation: The New Revolution in the Tourism Industry Over the Past Three Years

In the past three years, digital transformation has become one of the main driving forces behind the development of Da Nang’s tourism industry. Advanced technological solutions, particularly artificial intelligence (AI), are gradually transforming how tourism businesses operate—from enhancing customer experiences to optimizing management and operational processes.

Nearly 400 delegates attending the seminar “Artificial Intelligence – A New Driver for Da Nang’s Development”

According to the digital transformation architecture model in tourism proposed at the 2021 Tourism Conference and the “Smart Tourism Ecosystem” (Vietnam National Authority of Tourism, October 2024), tourism businesses and authorities in Da Nang are implementing technology applications to optimize customer management. These include the use of websites, CRM (Customer Relationship Management) systems, and service-supporting software to better manage tourists’ journeys, provide accurate and timely information, and enhance service integration across the industry.

Digital transformation architecture model in tourism proposed at the 2021 Tourism Conference and the “Smart Tourism Ecosystem”

To date, AI continues to affirm its role as a powerful driver for the flagship tourism sector. According to a report by We Market Research, the AI market in the hospitality industry was valued at USD 90 million in 2022 and is projected to reach USD 8.12 billion by 2033, with a compound annual growth rate (CAGR) of 60% during the forecast period.

Visitors explore the HORECFEX 2025 booth at the seminar

Da Nang: A Strategy to Become a Smart Tourism Hub

At the seminar “Artificial Intelligence – A New Driver for Da Nang’s Development,” experts proposed a strategy for building a robust data platform, combining technology and human factors to enhance customer experience and optimize the application of AI in tourism—positioning Da Nang as a regional smart tourism hub.

Mr. Pham Ngoc Loi, Chief Digital Transformation Officer of Phu Long Hospitality Division under SOVICO Group, shared:
“To build a smart tourism model in Da Nang, hotels and resorts must implement AI in three advanced phases: from building AI-based automation platforms, enhancing customer experience through virtual assistants, to deploying specialized AI for proactive operations and customer care. These steps will optimize services, elevate the experience quality, and promote sustainable development in Da Nang’s tourism sector.”

Mr. Pham Ngoc Loi, Chief Digital Transformation Officer of Phu Long Hospitality Division, joins the discussion panel at Danang AI Day 2025

AI is not merely a short-term technology but a long-term strategy that plays a key role in the sustainable development of the tourism industry. To effectively implement this strategy, there must be a focus on training high-quality human resources, optimizing operational processes, and scientifically collecting data to enhance both experience and service quality. Furthermore, the three-phase AI application—from automation foundation, enhanced customer interaction, to specialized AI for service optimization—is essential to achieve long-term tourism breakthroughs.

HORECFEX 2025, DA NANG – VIETNAM: Tourism Industry Technology & Innovation Forum and Exhibition

HORECFEX 2025, Da Nang – Vietnam, an annual event held at Ariyana Convention Centre, exemplifies the application of AI in the tourism and hospitality industry. It presents a significant opportunity for tourism businesses, technology companies, and AI experts to share knowledge, models, and solutions that enhance tourism service quality.

The event will highlight advanced technologies, particularly AI, in improving guest experiences – from personalized services and optimized customer data management to the development of smart tourism services.

Beyond promoting innovation in tourism, HORECFEX 2025, Da Nang – Vietnam also facilitates important cooperation and networking opportunities between domestic and international businesses and organizations, contributing to building a smart and sustainable tourism ecosystem in Da Nang.

HORECFEX 2025
Venue: Ariyana International Convention Centre Da Nang – 107 Vo Nguyen Giap, Ngu Hanh Son District, Da Nang
Date: August 26–27, 2025 (tentative)
Register for HorecFex 2025, Da Nang – Vietnam: https://ariyana.dahahi.vn/dang-ky-truc-tuyen-horecfex-at-furama-2025
T: (+84) 8212 828 385
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