Mỹ Tâm’s “My Soul 1981” live show at the Furama – Ariyana Danang International Toursim Complex

On July 14, 2024, Mỹ Tâm’s live show “My Soul 1981” in Da Nang was a resounding success and became an unforgettable musical event with many standout features. This was one of the most impressive musical events in the singer’s over 20-year career in her hometown of Da Nang. Let’s take a look back at the highlights of this live show:

The first and only oceanfront convention centre in Vietnam – the event’s venue:

The live show was held at the Ariyana Convention Centre Danang, which boasts the largest event complex space in Vietnam. A tea break was arranged in an elegant hall, providing a comfortable and impressive setting for guests to mingle and socialize.

The live show took place at one of the world’s most beautiful beaches, Da Nang Beach, in the area of the Ariyana Convention Centre Danang. With an outdoor event space of up to 20,000 square meters, the spacious and romantic beach setting created a unique and captivating atmosphere for the event.

More than 5,000 audiences joined the event:

The audience in Da Nang arrived early and were immersed in the sweet melodies until the very last moments of the event.

The warmest and most heartfelt moments

The special event was attended by many of Mỹ Tâm’s relatives and friends, including her parents and family. This was the first time a Mỹ Tâm live show had brought together such a large gathering of her loved ones, creating a warm, intimate, and emotionally charged atmosphere for the Da Nang-born singer.

The longest and most surprising performance

The show extended 30 minutes beyond its scheduled time, featuring many surprise acts and special songs from Mỹ Tâm’s 20-year career. This emotionally charged performance kept the audience captivated. Additionally, there was an unexpected appearance by guest singer Tăng Duy Tân, who performed a duet with Mỹ Tâm.

The most thrilling part was the unexpectedly wonderful weather.

Despite weather forecasts predicting rain and a tropical depression, the weather turned out to be much more favorable. The audience was even treated to the sight of the moon rising, creating a romantic and memorable scene.

Mỹ Tâm performed the most songs in her career during this show.

Mỹ Tâm performed 39 hit songs from her over 20-year career, ranging from familiar classics to new compositions, delighting fans of all ages. This was the first time the singer performed such a large number of songs in a single live show, providing a unique experience for her audience.

The most impressive viral marketing campaign to date

This live show also made a mark with its impressive viral marketing campaign. A hand-drawn poster of the event attracted over a million interactions and shares, creating a strong media wave and capturing the attention of a large number of fans.

Mỹ Tâm’s “My Soul 1981” live show in Da Nang was not just a concert but a pinnacle musical event, leaving many memorable moments for both Mỹ Tâm and her fans. With its many special highlights, the live show truly delighted the audience and reaffirmed Mỹ Tâm’s cherished place in the hearts of her fans.

Mr. Andre Pierre Gentzsch, General Manager of the Furama – Ariyana Danang International Tourism Complex, proudly stated: “We are delighted to have successfully organized such a grand and spectacular live music show in collaboration with singer Mỹ Tâm, her team, and related parties. Hundreds of people spent many months discussing and planning, and nearly 15 days constructing the stage and welcoming more than 5,000 attendees in a single afternoon. This event reaffirms that the Ariyana Convention Centre Danang is the epicenter of events and festivals in Vietnam.

Commenting on the potential for event tourism in Da Nang, Mr. Andre noted: “In Da Nang, with modern facilities, diverse and unique event spaces, along with the affection and support of local audiences, there is undoubtedly a tremendous incentive for artists to choose Da Nang as a destination for their shows. I hope that following singer Mỹ Tâm, many more artists will come to Da Nang, thereby illuminating Da Nang as a key destination on the festival and entertainment event map in Vietnam, and throughout Asia.”

Mr. Nguyễn Đức Quỳnh, Vice President of the Da Nang Tourism Association and Chairman of the Da Nang Hotel Association, enthusiastically expressed: “I warmly welcome artistic performance events in Da Nang, as they can attract a new segment of tourism. With the investment of the Ariyana Convention Centre Danang into its ‘Seaside Garden’ and starting with a live show by Mỹ Tâm, one of Vietnam’s top singers, Da Nang is sure to become a destination not only for domestic art programs but also for international ones.”