Training Course: Building a sustainable source of customers at Furama

On October 23, 2023, Furama Resort Da Nang accompanied the Da Nang Hotel Association in collaboration with IBH Academy to organize the training course “Building a Sustainable Customer Source” for members of the Da Nang Hotel Association.

Lecturer Nguyen Thanh Long – Master Marketing of Swinburne University

Under the transmission and guidance of Mr Nguyen Thanh Long – Master Marketing of Swinburne University, Head of Economics Department of British College – BTEC – FPT, students learned the basic principles to determine content and create funnels on digital channels to create a continuous and sustainable source of customers, understand why building funnels and using content is becoming increasingly important as well as how to define content and understand the journey client.

60 students come from different hotels in Da Nang

Training course “Building a sustainable customer source” organized by the Da Nang Hotel Association on October 23.

The training session had the presence of Mr. Nguyen Duc Quynh – Chairman of the Da Nang Hotel Association, Mr. Le Dinh Nam – Vice President and Head of Training and Digital Transformation Department of the Hotel Association, Ms. Truong Thi Lan Huong – Member Standing Executive Committee and Ms. Ngo Thi Huong – Member of the Executive Committee of the Da Nang Hotel Association and 60 students from different hotel units.

Mr Nguyen Duc Quynh – Chairman of the Danang Hotel Association shared at the training course.

In the interview, Mr. Nguyen Duc Quynh shared: Stemming from the risk that some of Da Nang’s traditional markets are shifting less to other destinations in Vietnam, as well as the interest of tourists towards these destinations. emerging markets, and especially accommodation businesses that rely too much on online travel agencies (OTAs), it is necessary to build effective marketing channels to proactively get direct customer sources.”

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Source: Tạp chí Doanh nghiệp Việt Nam