Furama Resort Danang And Ariyana Convention Centre Proudly Attend “Hue, Danang, Quang Nam Tourism Products Introduction To Singapore”
Representatives from the Culinary Beach Resort – Furama Da Nang and Ariyana Convention Centre participated in the tourism product introduction for Hue, Danang and Quang Nam to Singapore held at Pan Pacific Singapore, to connect domestic tourism companies with international travel agents. The event welcomed 31 members from 19 tour operators and distinctive tourism enterprises from these cities and provinces.
The Hue, Danang and Quang Nam tourism product introduction event took place on October 16th 2018, prior to ITB Asia – Singapore 2018 which was scheduled for October 17th, 18th and 19th, 2018. Singapore is one of the prime markets with high purchasing demands for Southeast Asian tourism.
“This [program] is expected to evolve into an annual event, aims to connect Singapore to these 3 destinations; not only for demonstrating the products but also showing the willingness of domestic enterprises. We believe that the central Vietnam region will offer a variety of choices for customers. Moreover, our partners will make use of this opportunity to showcase the destination to other potential markets,” said Mr. Tran Chi Cuong, Deputy Director of Danang Tourism Department.
According to Mr. Shankar Daniel, representative of Furama Resort Danang and Ariyana Convention Centre office in Singapore: “The Singapore market recognises that Furama Resort Danang and Ariyana Convention Centre have all the right ingredients for a successful conference, meeting and gala dinner, with the right infrastructure, space and size to accommodate all kind of events. MICE planners and companies want their qualifiers to bring back unforgettable memories and experiences, to share with their colleagues, family and friends to build their business opportunities. Furama Resort Danang and Ariyana Convention Centre has set the pace to become clients’ preferred choice.”
Mr. Nguyen Duc Quynh, Vice Chairman of Danang Hotel Association, Deputy General Director of Furama Resort Danang, opined: “The frequency of 4 direct flights/day from Singapore serves as a good premise for Danang to promote and attract tourists from Singapore market. With the existing expertise in organising MICE events and the only one-hour by flight distance, Da Nang and the Central Region are well-qualified to become an attractive destination for the Singaporean market. What we have to do now is creating connections and providing tourism products and services which meet the needs of Singapore clients. For the first 3 quarters of 2018, the number of Singapore visitors to Da Nang has reached 16,286; tourism researches have not seen Singapore being in the top ten international tourism markets for Danang. The number of Singaporean visitors to the Central Region is still modest, it is undoubtedly an important market as Singapore is the central hub of more than just Asia, gathering and connecting worldwide event planners. Singapore is a crucially prime market that we need to target.”
The ITB Asia 2018 with the “Travel Reimagined” theme will discuss MICE tourism topics and technological issues in modern tourism industry. Within the framework of the fair, the Culinary Beach Resort Furama Danang and Ariyana Convention Centre hosted a gala dinner party, creating a platform to connect key partners with potential buyers at the event.
Furama Resort Danang has successfully organised a roadshow promoting Danang tourism and showcasing the Ariyana Danang Tourism Complex in Shanghai, China.
The event has seen the attendance of more than 60 business partners, M.I.C.E travel agencies, international event planning companies as well as local and international media.
China continues to be considered as a vital M.I.C.E market for Vietnam tourism industry and is on the upward trend in the Central region. Over recent years, Danang has seen a dramatic growth in M.I.C.E tourism. This roadshow is part of a series of events which aim at attracting more Chinese visitors to the city.
According to Mr. Nguyen Duc Quynh, Deputy General Director of Furama Resort Danang, in the past two years, Furama Danang has received countless requests from travel agencies and corporate customers with the demands for organizing big-scaled events of up to 1,000 guests.
Having recognized the enormous potential of M.I.C.E tourism in Danang, Furama Danang has organized the Shanghai Roadshow in an apparent bid to foster people’s awareness of the destination – Danang as well as to showcase the Ariyana Convention Centre (ACC), Furama Resort, Furama Villas and the Furama Danang International Convention Palace (ICP).
Quynh added that Danang’s tourism promotion plan has been carried out without properly specific focus. Although the city allures a considerable number of Chinese and Korean tourists and boasts great potential for bolstering the M.I.C.E tourism, the demands for this promising tourism sector are still limited. Therefore, it is necessary to actively promote M.I.C.E tourism and the existing up-to-date facilities Danang has to offer.
So far, the ACC has been the hosting venue for big events featuring a 200-booth exhibition and 900-guest conference in March 2018, two incentives of 2,000 guests each in May as well as the Sixth Global Environment Facility Assembly and Associated Meetings in the presence of 2,000 delegates from 183 member countries in late June and most recently, two Chinese groups Yi Sheng Ginseng and Yijange with the approximate total number of 2,000 people. The ACC, the first and only oceanfront convention and exhibition centre, is now the largest multifunctional convention centre in Vietnam. Officially opened in mid-October 2017 and owned by Sovico Holdings, the ACC is part of Ariyana Danang Tourism Complex, including the 1,400-key luxurious Ariyana Beach Resort & Suites Danang, which will open in late 2019 and the existing beach culinary Furama Resort with 198 rooms and the fabulous Furama Villas with 131 two-to-four-bedroom villas. Covering an area of 12,000 square metres, the Ariyana Convention Centre is connected with the Furama Da Nang International Convention Palace. It is the largest conference and exhibition complex in Vietnam, accommodating up to 5,000 seats and 15 functional rooms, with a pillar less Grand Ballroom alone offering 2,500 seats.
Danang expects to attract 7.47 million visitors in 2018, a year-on-year increase of 13.9% with the total tourism revenue of VND 22,500 billion. Danang will cooperate with enterprises with to jointly advertise and promote the city’s beautiful images to potential markets.